The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
Tag: Deodorant
Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
Antiperspirant brand Degree and Tyler Cameron paired up with a trio of amateur runners to challenge self-doubt and motivate marathon runners to have a second attempt at competing the 26.2 miles of the 2022 San Francisco Marathon through an initiative called the ‘Not Done Yet Marathon Team’. The ‘Degree Not Yet Marathon Team’, an… Continue reading Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper. Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Old Spice Transforms Sofa Bound TV Viewer Into Cricket Star In ‘Smell Ready For Anything’ Campaign
November saw Old Spice roll out a campaign in India called ‘Smell Ready For Anything’ which promotes its deodorant range by morphing a young man watching cricket on television into a real-life cricket super star. Conceptualised by agency Media Monks, the campaign spanned TV and digital and is spearheaded by a hero spot which… Continue reading Old Spice Transforms Sofa Bound TV Viewer Into Cricket Star In ‘Smell Ready For Anything’ Campaign
Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Degree deodorant brand expanded its #BreakingLimits initiative in September in a bid to further support rising young sports stars assert their own brand. Just days after the US Supreme Court decided to support college athletes’ abilities to earn income through what has become known as the NCAA’s ‘Name Image Likeness’ (NIL) rule, Unilever’s deodorant and… Continue reading Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
A Trio Of Melbourne Storm Stars Front Tradie ‘Body Spray / Body Wash’ Campaign
Leveraging its rights as an official partner of the Melbourne Storm, Australian underwear and personal care brand Tradie launched a campaign in May 2021 promoting its Body Spray and Body Wash product range with creative fronted by three of the NRL side’s biggest stars. Josh Addo-Carr, Cameron Munster, and Christian Welch appear on screen… Continue reading A Trio Of Melbourne Storm Stars Front Tradie ‘Body Spray / Body Wash’ Campaign
Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Greek tennis star Stefanos Tsitsipas fronted a new campaign for Unilever antiperspirant and deodorant brand Rexona led by a self-deprecating hero spot. The digital-first marketing push, which launched across the brand’s social channels and the player’s personal platforms in the final week of April, plays on the 22-year-old player’s movement and speed around the… Continue reading Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
US Women’s National Team player Megan Rapinoe fronts a comic new marketing campaign for Unilever’s Schmidt’s Natural which offers a funny twist on stereotypical deodorant brand advertising. The marketing push, running under the brand’s #MadeForEveryone platform, urges viewers to ‘Switch to Schmidt’s and smell like a champ’ and to ‘join soccer megastar Megan Rapinoe and… Continue reading Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes
Dove Men+Care leveraged NCAA March Madness via a campaign celebrating black men on and off the court through a campaign called Off Court Champs’ which celebrated the multidimensional stories of a team of former student athletes. The activation emerged after new research (in the form of a 2020 study by Dove Men+Care and Joy Collective called ‘Bias… Continue reading Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes
Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
A trio of Manchester City stars – Sergio Agüero, Phil Foden and Ederson Santana de Moraes – front a new set of social spots for Sure promoting the Unilever owned deodorant brand’s newest Advanced Protection product. The players front a campaign, created by sports and entertainment agency CSM and directed by Sticker Studios’ Luke… Continue reading Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
