Tag: Mexico

Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign 

At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season.   Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign 

Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots

The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez.   The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots

Michelob Ultra’s New Sportswear Collection Balances Fit & Fun & Is Promoted Via ‘Train your FUN Side’ Campaign

In mid-January Michelob Ultra teamed up with creative independent agency GUT Mexico City to launch a campaign called ‘Train your FUN Side’ which promotes the beer brand’s first ‘dry-fun’ sportswear collection called ‘Michelob Origins’.   The campaign seeks to challenge preconceptions about wellbeing and the life balance between ‘keeping fit’ and ‘having fun’. It showcases… Continue reading Michelob Ultra’s New Sportswear Collection Balances Fit & Fun & Is Promoted Via ‘Train your FUN Side’ Campaign

Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’

Launched 10 days ahead of the start of the 2021 French Open, Amstel leveraged its new ambassador alliance with tennis superstar and King Of Clay Rafa Nadal (announced in April) through an integrated ‘Choose Your Way To Live’ campaign promoting its low-carb, low-calories Amstel ULTA and Amstel 0.0 beers.   The idea is to demonstrate… Continue reading Tennis Superstar Rafa Nadal’s Balanced Life Is Focus Of Amstel ULTRA & 0.0 ‘Choose Your Way To Live’

Corona Creates ‘Match Of Ages’ From 70 Years Of Footage For Mexican Fans Missing Football

With sport shut down across the country, beer brand and football team sponsor Corona created a ‘Match Of Ages’ to feed Mexico’s football-starved fans.   The beer brand held a game between the country’s two biggest soccer teams – Águilas del América and Chivas Guadalajara – which was based entirely on classic moments from past… Continue reading Corona Creates ‘Match Of Ages’ From 70 Years Of Footage For Mexican Fans Missing Football

Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico

Mid May saw Bud Light launch a VR football initiative called ‘Seats Of Glory’ that offered US soccer supporters in Las Vegas an opportunity to virtually experience a game 1500 miles away.   Using immersive, virtual reality technology, the beer brand procured four seats from Mexico City’s famed Estadio Azteca (a world famous football ground that is… Continue reading Bud Light ‘Seats Of Glory’ Offers LA Fans A Live Liga MX VR Immersive Azteca Experience From Mexico

Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge

A striking new Nike campaign in Mexico, called ‘Juntas Imparables/Together Unstoppable’, aims to boost physical activity by recruiting women to team up and participate in a six-week, app-based sports challenge.   This parallel marketing campaign and brand event aim to unite the strength, confidence and passion of all Mexican women in order to demonstrate how… Continue reading Nike’s ‘Juntas Imparables / Together Unstoppable’ Six-Week, App-Led Mexican Team Sports Challenge

Sportswear/Underwear Brand Bjorn Borg’s ‘Borg Open – Tennis Across Borders’ Tackles Trump

Swedish underwear and sportswear brand Björn Borg launch an integrated cross border initiative spearheaded by holding a brand-owned ‘Borg Open’ tennis match by the banks of the Tijuana River on the US/Mexico border.   This politically charged June campaign, developed with Swedish creative agency Round & Round, aims to show how sport can unify rather… Continue reading Sportswear/Underwear Brand Bjorn Borg’s ‘Borg Open – Tennis Across Borders’ Tackles Trump

F1 Mexican Grand Prix Organiser & Driver Perez Join Forces On Anti-Trump #BridgesNotWalls Campaign

Formula One star Sergio Perez has teamed up with the organisers of the Mexican Grand Prix on an initiative launched to reject and protest Donald Trump’s closed border policy and Mexican wall plans called ‘Bridges Not Walls’.   Revolving around the campaign hashtag, the ‘Bridges Not Walls’ initiative sees the race organisers and Autodromo Hermanos… Continue reading F1 Mexican Grand Prix Organiser & Driver Perez Join Forces On Anti-Trump #BridgesNotWalls Campaign

Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post

No matter how many times brands are warned to carefully consider their social marketing strategy carefully and to think before they post, it seems some just can’t resist the temptation to jump on a social bandwagon.   Trump’s surprising election triumph brought yet another case study in ‘how not to do social’.   A matter… Continue reading Sponsor Social Suicide: Formula One Driver Sergio Perez Dumps Hawkers Over Trump Post