When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
Tag: TV Commercial
Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
On 6 September, a day head of the start of the 2022/3 NFL season, Snickers rolled out a new iteration of its ongoing US ‘Rookie Mistake Of The Year’ activation programme with creative fronted by player ambassadors Stefon Diggs and Najee Harris. Through the regular season, the Mars owned ‘Official Chocolate Bar Sponsor of… Continue reading Mars Hypes Fans Ahead Of NFL Season With Return Of Snickers ‘Rookie Mistake Of The Year’
Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
In a follow-up to Crypto.com’s February 2022 Super Bowl ad featuring hoops superstar LeBron James speaking to a CGI younger version of himself, the start of March saw it team up with Snapchat to release a new lens allowing users to walk into the basketball player’s childhood bedroom. You’ve seen the new #FFTB spot,… Continue reading Crypto.com Takes Snapchat Users Into An AR Recreation Of LeBron James’ Childhood Bedroom
Sports Media Giant ESPN Previews ‘Fifty/50’ Programming For 50th Anniversary Of Title IX
To celebrate the 50th anniversary of the passing of Title IX, ESPN is rolling out a month-long, original-programming push – including documentaries and podcasts – in June to highlight the fight for gender equality in sports and culture and began promoting this in March through a 30-second spot timed to leverage International Women’s Day on 8… Continue reading Sports Media Giant ESPN Previews ‘Fifty/50’ Programming For 50th Anniversary Of Title IX
Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
More Than A Vote, the voting rights organisation launched by a collective of Black athletes and artists included basketball super star LeBron James kicked off its 2021 efforts to combat voter suppression with the launch of a new commercial called ‘More Than A Vote’ during the NBA All-Star Weekend. The 30-second spot, which debuted… Continue reading Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign
The start of March saw digital travel giant Expedia launch a new campaign leveraging its new ‘official travel companion’ partnership with current Premier League champions Liverpool Football Club called ‘With You All The Way’. The hero commercial launched on television during the team’s Premier League game against Chelsea on 4 March and then rolled… Continue reading Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign
Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game
Fronted by athlete ambassadors David Pastrňák (of the Boston Bruins) and TJ Oshie (of the Washington Capitals), NHL partner Dunkin’s latest activation early in the 2021 season The campaign, created by BBDO NY and produced by Hornet, is led by a hero ‘Empty Net’ spot in which the two hockey stars are recreated as… Continue reading Dunkin’s NHL Campaign Takes Fans Inside An Iconic ‘Bubble Hockey’ Arcade Game
Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
A key strand of official NFL telco partner Verizon’s Super Bowl LV activation is the new ‘Verizon 5G Stadium In @Fortnite‘. The initiative saw the telecoms giant team up with a group of Fortnite Creative map builders – Team Beyond – and several NFL stars to create what it believes is ‘the ultimate #SBLV experience for gamers and football fans… Continue reading Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
The NFL’s own pre-kickoff spot at Super Spot LV on 31 January saw a blend of historical footage, AI, an actor and an in-stadium hologram bring legendary coach Vince Lombardi back from the dead to deliver a message of unity in a form of pre-game motivational speach. Building on the NFL’s own season-long ‘It Takes All Of… Continue reading NFL Blends Historical Footage & AI To Bring Back Lombardi For Coin Toss ‘As One’ Unity Commercial
F1 Finally Celebrates Its Season Start With ‘We Race As One – Countdown Begins’ Hype Commercial
Debuting on 28 June ahead of the long delayed season start in Austria, Formula One (F1) extended its recently launched #WeRaceAsOne platform with a striking spot to build awareness of and excitement around the series’ return to the starting line. The blockbuster ‘We Race As One – The Countdown Begins’ spot includes a ‘the… Continue reading F1 Finally Celebrates Its Season Start With ‘We Race As One – Countdown Begins’ Hype Commercial
Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
With the Kentucky Derby postponed until September, the race’s bourbon brand partner and broadcaster NBC sought to keep some of the event’s traditions alive on the first Saturday in May – the day the race is usually run. With the Churchill Downs stands and track empty and silent due to the coronavirus outbreak, race… Continue reading Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
