New campaigns from Formula One (F1) series sponsor Heineken and the activation of recent team sponsorships by Peroni and Estrella demonstrate that no- and low-alcohol beer marketers continue to see sport in general and motor racing in particular as ideal promotional platforms. The new F1 season has already seen Heineken champion its 0.0 brand through… Continue reading Racing & Responsible Drinking: Non-Alcoholic Beer Moves To The Front Of The F1 Grid
Tag: CSM
MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
To promote the summer’s ‘Major League Baseball World Tour: London Series 2023’, the MLB marketing team teamed up with specialist agency CSM Sport & Entertainment (CSM) and VCCP Media for a 360-degree campaign targeting committed and new baseball fans across Europe by positioning the event as ‘Bigger Than Ever’ and ‘Unbelievable’. Following the debut… Continue reading MLB World Tour: London Series 2023 Promoted By Integrated ‘Unmissable’ Campaign
ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
Ahead of the 2023 Ashes summer, England and Wales Cricket Board (ECB) sponsor LV= Insurance leveraged its tie-up to begin the hype ahead of the Australia series through a ‘Village Vs Pro: Ashes Edition’ campaign developed with ‘The Cricket District’. The content led initiative saw the Jack and Toby from village cricket social media… Continue reading ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
Innovation & Passion – UPS & Ferrari
In September 2021, UPS tasked sport and entertainment agency CSM to activate its Scuderia Ferrari partnership via F1 led IP content which would boost the brand both globally and in key markets for the international logistics giant. Territory: Global Agency: CSM Objective As well as developing the overarching UPS x… Continue reading Innovation & Passion – UPS & Ferrari
Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
Land Rover has released a short film on 18 June celebrating the return of rugby at all levels and leveraging spiking interest around the climax of the Premiership Rugby season and the start of the Lions Tour with a piece showcasing the importance the sport for local communities. Linked to the brands ‘Outspiration’ campaign,… Continue reading Land Rover’s ‘The Game Is On’ Short Film Inspires Grassroots Rugby Back To Action
Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
A trio of Manchester City stars – Sergio Agüero, Phil Foden and Ederson Santana de Moraes – front a new set of social spots for Sure promoting the Unilever owned deodorant brand’s newest Advanced Protection product. The players front a campaign, created by sports and entertainment agency CSM and directed by Sticker Studios’ Luke… Continue reading Manchester City Stars Promote Sure Advanced Protection Via Kinetic Double Up Spots
Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’
To celebrate the return of rugby, the official vehicle partner of Premiership Rugby put ambassador David Flatman (and his dog) in a new Defender to discuss the rugby and auto industry related challenges of lockdown, the sport’s long pandemic-enforced absence and its approach to embracing the new normal (and he even jokes about making a… Continue reading Land Rover Leverages Premiership Rugby Resumption Via Flatman-Fronted ‘The Restart’
AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA & Spurs – ‘Living Healthier, Longer & Better Lives’
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua’s latest film for Lynx sees the World Heavyweight Champion invite men to join him as part of the ‘Lynx Gold Brotherhood’. The Lynx Brotherhood is a branded community that aims to encourage men to celebrate who they are and to be their best and most confident selves – no matter what (including… Continue reading AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
