Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Tag: Scuderia Ferrari
Innovation & Passion – UPS & Ferrari
In September 2021, UPS tasked sport and entertainment agency CSM to activate its Scuderia Ferrari partnership via F1 led IP content which would boost the brand both globally and in key markets for the international logistics giant. Territory: Global Agency: CSM Objective As well as developing the overarching UPS x… Continue reading Innovation & Passion – UPS & Ferrari
Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
Swisse Wellness continues to use sports sponsorship as a key pillar of its global expansion strategy and is activating its new ‘official supplier’ status with the Scuderia Ferrari racing team via an integrated, international campaign rolling out around the first F1 race of the season. In the days leading up to the Australian GP,… Continue reading Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
