Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Tag: Challenge
OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’. The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
UEFA primary partner Pepsi focused on TikTok to promote its ‘2023 Champions League Final Kick-Off Show by Pepsi Max’ and to unveil Grammy winner Burna Boy as the headline act. To reveal the lead act for what will be Pepsi’s seventh UCL Final kick-off show, the soft drinks giant launched a three-month fan engagement… Continue reading UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
The New Year saw New Balance launch campaign aimed at inspiring runners of all abilities to ‘Runlock’ the physical and mental rewards of running in a marketing push subtitled ‘Rewards Come to Those Who Run’. The Boston-based sportswear brand teamed up with creative agency MullenLowe and media outfit Mediahub to target runners of all… Continue reading New Balance Launch New Year European ‘Runlock: Rewards Come to Those Who Run’ Campaign
New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to dispel the myths around what it means to be a runner. As the Boston based company notes: ‘Whether you’re a seasoned runner who has a number of… Continue reading New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Following the successful 2020 #MessFreeChallenge, General Mills brand Old El Paso again teamed up with Australian tennis star Nick Kyrgios (and his NK Foundation) for a 2021 iteration based around a basketball Slam Dunk viral challenge to demonstrate that its Tortilla Pockets deliver a mess-free Mexican experience and raise funds for Food Bank Australia. … Continue reading Aussie Tennis Star Kyrgios Challenges Athletes To Old El Paso’s Global ‘Slam Dunk #MessFreeChallenge’
Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The last week of February 2021 saw Pepsi Max team up with Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to launch a campaign called ‘Fizz To Life’ which leverages its position as a men’s and women’s UEFA Champions League partner through a hero spot, a new anthem, plus TikTok challenge and… Continue reading Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Accor Live Limitless (ALL) leveraged its shirt sponsorship with of French football heavyweight Paris Saint-Germain (PSG) at the start of the year with a new activation which offered loyalty programme members and PSG fans a chance to scoop a special experience with the stars of the Ile-de-France club. Led by a digital video, the… Continue reading ‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Mid December saw Enterprise team up with former Manchester United and Arsenal icon Robin Van Persie and British comedian Lloyd Griffith to launch a new UEFA Europa League activation – ‘Europa Road Trip’. The ambassador pairing rolled out the initiative with a launch spot which rolled out across the car rental brand’s digital and social… Continue reading Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’
Stevenage FC and partner Burger King launched a new campaign to turn the League Two side into the ‘biggest online club in the world’ through ‘The Stevenage Challenge’: a series of online challenges for football fans around the world to tackle and earn free Burger King menu items. The EFL club initially announced the… Continue reading Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’
Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Three weeks ahead of the first service at Wimbledon 2019, the tournament’s official automotive partner Jaguar leveraged its right through the launch of the world-first ‘Ace Pace Wimbledon Edition App’ which measures fans’ serves using smart phone technology as they compete to win Wimbledon tickets. The app, which is a leading edge strand in… Continue reading Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup
To ambush the start of the ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”. This anthem cheers on Team India to bring the World Cup home and offers users will… Continue reading TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup
