UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’. The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
Tag: Mobile Handsets
Hockey Tape / Shot On iPhone – Apple & NHL
Late July 2020 saw National Hockey League (NHL) partner Apple Canada mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’ which was part of its ongoing ‘Shot On iPhone’ marketing platform and celebrated play and camaraderie. Territory: Canada & USA Agency: TBWA / Media Arts Lab … Continue reading Hockey Tape / Shot On iPhone – Apple & NHL
Samsung Extends ‘School Of…’ Campaign To Team GB Rio 2016 Activation
Following on from where Samsung’s ‘School of Rugby’ Rugby World Cup 2015 activation left off, Jack Whitehall returns to front the Korean conglomerate’s Olympic ‘School Of Rio’ campaign leveraging its rights as a partner of Team GB. The original campaign, developed for the 2015 Rugby World Cup (see case study) saw Whitehall tutored in… Continue reading Samsung Extends ‘School Of…’ Campaign To Team GB Rio 2016 Activation
