An off-beat ‘No Fibre, No Football’ campaign from UEFA EURO 2024 men’s championship official sponsor and DFB premium partner Deutsche Telekom takes a refreshing approach to activating an international football tournament which contrasts how people are and are not able to celebrate football depending on the availability of high-speed internet. Launched in early April, well… Continue reading Eclectic Deutsche Telekom Euro 2024 Spot Highlights Contrasts & Strangeness
Tag: Telco
Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC
To leverage Vodafone’s primary partnership with the Ireland Rugby Football Union (IRFU) as the 2023 Rugby World Cup kicks off, the telco and broadband provider launched a fresh iteration of its long-running #TeamOfUs activation called ‘Connections You Can Always Rely On’ which goes to the heart of what makes the current squad special and champions… Continue reading Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC
FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’
SMART, an official partner of basketball global governing body FIBA, leveraged the 2023 FIBA World Cup – held in The Philippines – by erecting the biggest outdoor basketball installation ever. The OOH August stunt saw the existing 100-foot and 450-ton MOA Ball – the biggest sculpture in The Philippines – transformed into a giant… Continue reading FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’
AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience
Vodafone, the official connectivity partner of Wimbledon, debuted 5G-powered headsets on Wimbledon’s Centre and No1 courts in what the brand claims is a world-first 5G tennis trial to enable visually impaired fans to watch live tennis like never before, The headsets, developed by GiveVision and powered by Vodafone 5G, stream live footage from local… Continue reading AELTC Partner Vodafone’s 5G Headsets Boost Visually Impaired Fans Live Wimbledon Experience
Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023
Malaysian Mobile telecommunications provider U Mobile activated its role as the main sponsor of the Special Olympics Malaysia (SOM) team through an integrated campaign revolving around being ‘Unbeatable’ which leveraged the Special Olympics 2023 World Games Berlin and its own ‘Unbeatable Together’ theme. Bringing to life the telco company’s umbrella strategy of celebrating the… Continue reading Telco U Mobile ‘Unbeatable’ Supports Team Malaysia At Special Olympics World Games Berlin 2023
Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby Is Calling’. The alliance builds on the telco’s existing sponsorship of the Welsh women’s national team and also adds to its existing rugby union portfolio… Continue reading Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu
Vodafone, Wimbledon’s Official Connectivity Partner, launched a multi-channel, tournament-themed, #FeelTheConnection summer campaign in early June which featured all of the telco’s UK tennis ambassadors: Alfie Hewett, Gordon Reid, Emma Raducanu, Jack Draper and Jodie Burrage. The marketing burst showcases the power of connection and focuses on how connection can fuel sporting champions. Created in… Continue reading Vodafone UK Summer #FeelTheConnection Wimbledon Campaign Features Hewitt, Reid, Draper, Burrage & Raducanu
OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
UEFA partner OPPO worked with agency Sid Lee and ambassador Ricardo Kaká to activate around the 2023 Champions League Final with a campaign called ‘Make Your Miracle’. The Chinese technology, telecoms and consumer electronics company rolled out a pre-, during- and post- match global campaign based around the idea that miracles don’t just happen,… Continue reading OPPO Leverages UEFA Tie-Up With Kaka Fronted ‘Make Your Miracle’ Champions League Final Campaign
Ryan Reynolds Puts Wrexham Striker Paul Mullin On His Mint Mobile Family Plan
Newly promoted Wrexham AFC star striker Paul Mullin appeared in Mint Mobile’s new family calling plan campaign alongside club owner Ryan Reynolds in a campaign led by a hero spot in which the Deadpool actor turned master marketer turned soccer club owner puts the Welsh side’s attacker on his personal family calling plan. Conceived… Continue reading Ryan Reynolds Puts Wrexham Striker Paul Mullin On His Mint Mobile Family Plan
Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health
Chelsea FC front-of-shirt sponsor Three teamed up with charity Samaritans in April for an in-stadium and player ambassador initiative aimed at getting fans to talk more openly about mental health titled ‘Talk More Than Football’. The non-profit, cause campaign saw the telco and charity link up with a team of Chelsea legends – including… Continue reading Three, Samaritans & Chelsea FC Link On Stadium Takeover To Get Fans To Talk About Mental Health
Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories
Sponsor Vodafone teamed up with The Lawn Tennis Association (The LTA) and The All England Lawn Tennis Club (The AELTC) to expand the 2023 iteration of the ‘Play Your Way To Wimbledon’ initiative to include disability categories and additional adult events as well as the original juniors strand enabling more tennis lovers to experience a… Continue reading Vodafone, LTA & AELTC Expand ‘Play Your Way to Wimbledon’ To Include Adult & Disability Categories
Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
January saw ‘Wembley Stadium connected by EE’ – owned by The Football Association (The FA) – began a year of birthday celebrations on its 100th anniversary with the launch of a multi-stage, multi-phase programme called #Wembley100. View this post on Instagram A post shared by Wembley Stadium (@wembleystadium) To mark 100 years since… Continue reading Wembley Stadium Kicks Off #Wembley100 Centenary With Web Content, Film, Virtual Tour & Contest
