A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
Tag: Ryan Reynolds
Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Ally Financial – the USA’s largest all-digital banking and financial services company and a leading sponsor of women’s sports – unveiled a historic partnership with Wrexham AFC Women which leveraged International Women’s Day and was announced through a video fronted by club co-owners and Hollywood stars Ryan Reynolds and Rob McElhenney. The sponsorship, which will… Continue reading Ally Financial Sponsors Wrexham AFC Women’s Team & Activates Via US Tour
Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom
On Valentine’s Day 2024, Wrexham FC back-of-shirt sponsor VistaPrint teamed up with former goalkeeper Ben Foster for a new digital-first campaign asking questions about a curious statistic from the Welsh town: a 24% birth rate spike in January 2024. This baby phenomenon, as reported by according to Wrexham Maelor Hospital, occurred exactly nine months after… Continue reading Wrexham FC Sponsor VistaPrint Valentine’s Day Ad Asks Whether Ben Foster Caused A Baby Boom
VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver
Vancouver based street apparel and sportswear brand Vancity Original teamed up with Canadian marketing agency Zulu Alpha Kilo leveraged spiking hoops interest around the NBA Draft through a bespoke jersey based ‘VANBACK’ appeal to billionaires and millionaires willing to join their bid to bring a big league basketball franchise back to Vancouver. The apparel… Continue reading VANCITY ORIGINAL & Zulu Alpha Kilo ‘VANBACK’ Jersey Recruits Billionaires To Return NBA To Vancouver
‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor
To unveil its new 2023/24 season front of shirt sponsor for its men’s and women’s first teams, Wrexham AFC and co-owners Rob McElhenney and Ryan Reynolds rolled out a comic fake club name change social stunt titled ‘Wrexham United’. The social-first campaign was initially fronted by Co-chairmen Rob McElhenney and Ryan Reynolds on the… Continue reading ‘Wrexham United’ Social Stunt Unveils United Airlines As AFC’s New Front Of Shirt Sponsor
Ryan Reynolds Puts Wrexham Striker Paul Mullin On His Mint Mobile Family Plan
Newly promoted Wrexham AFC star striker Paul Mullin appeared in Mint Mobile’s new family calling plan campaign alongside club owner Ryan Reynolds in a campaign led by a hero spot in which the Deadpool actor turned master marketer turned soccer club owner puts the Welsh side’s attacker on his personal family calling plan. Conceived… Continue reading Ryan Reynolds Puts Wrexham Striker Paul Mullin On His Mint Mobile Family Plan
Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
Following the shocking death of Chris Noth’s Mr Big character after collapsing after a Peloton workout in the opening episode of HBO Max’s ‘Sex and the City’ revival series ‘And Just Like That’, the high-tech fitness equipment brand responded with a humorous low latency social spot titled ‘And Just Like That…He’s Alive’. According to… Continue reading Peloton’s Humorous Low Latency Response To Sex & The City ‘And Just Like That…He’s Alive’
TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog
Ryan Reynolds and Wrexham AFC co-owner Rob McElhenney both made their own personal debuts on the en-vogue short-form video app to mark the North Wales’ National League club’s new two-year shirt sponsorship deal with TikTok. Following from Hollywood megastar ownership and the linked ‘Welcome To Wrexham’ FX documentary series, the team’s visibility rose again… Continue reading TikTok Videos Unveil App’s Wrexham AFC Shirt Deal As Global Brand Backs Welsh Footie Underdog
Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
With assistance from translator Maxine, new Wrexham AFC owners Ryan Reynolds and Rob McElhenney launched an official trailer across the club and their personal social platforms to announce the commissioning of a new FX docu-series called ‘Welcome To Wrexham’. WELCOME TO WREXHAM | FX Entertainment orders docuseries ⚪️ #WxmAFC — Wrexham AFC (@Wrexham_AFC) May… Continue reading Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer
Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation
Canadian Olympic Committee partner Air Canada aims to take Olympic patriotism to new heights through a new campaign revolving around the ideals of inclusivity, diversity and cooperation. This Canadian values-led campaign, activating the airline’s Team Canada partnership rights, levarages the 2018 Winter Olympic and Paralympics. The creative, which sees Air Canada tap into… Continue reading Ryan Reynolds Fronts Air Canada’s Celebratory & Patriotic ‘Our Time’ Team Canada Activation
