Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
