Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Tag: Joel Embiid
Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign called ‘Bravery Is A Process’ which leverages spiking hoops interest around the NBA Playoffs. The Cameroonian centre fronted a subtly branded 30-second spot which sees… Continue reading Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
The NBA launched a new episode in its year-long 75th anniversary ‘NBA Lane’ campaign platform to promote the climax of the regular season and the start of the ‘Playoffs presented by Google Pixel’ through a spot called ‘NBA Lane Playoffs’. Featuring a host of hoops stars past and present including legends Reggie Miller and… Continue reading League Expands 75th Anniversary ‘NBA Lane’ Platform With Star-Studded Playoffs Ad
Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
A new ad for Hulu launched to leverage the start of the 2020 NFL season on 10 September starts with the Cleveland Browns’ Baker Mayfield and the New York Giants’ Saquon Barkley on the field ready to start the season, but as the quarterback passes to the running back the ball travels an embarrassingly short distance… Continue reading Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Three of the NBA biggest stars front a new campaign for Hulu’s live sports content that blatantly focuses on their reasons for appearing in the creative – they are being paid for it and they want the money. Titled ‘Hulu Sellouts’, the campaign’s broadcast debut came during the 2019 NBA All-Star telecast and was… Continue reading NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
