Puma launched its new Sky Dreamer trainer through a campaign spearheaded by outdoor holograms in Chicago to leverage the 2020 NBA All-Star Weekend. The sneaker drop was led by a set of on-street smart media displays projecting 3D visuals of the shoe alongside Puma-branded basketballs on the roofs of parked cars near Chicago landmarks.… Continue reading Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
Tag: NBA All-Star
NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Three of the NBA biggest stars front a new campaign for Hulu’s live sports content that blatantly focuses on their reasons for appearing in the creative – they are being paid for it and they want the money. Titled ‘Hulu Sellouts’, the campaign’s broadcast debut came during the 2019 NBA All-Star telecast and was… Continue reading NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’. The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
NBA ALL-STAR > A CULTURAL & COMMERCIAL CELEBRATION
A cultural celebration extending beyond sport to celebrity, drink, entertainment, fashion, food and music. This, plus the NBA’s young, hip, tech-savvy, multi-cultural fans make it a compelling partnership proposition. We explore the key trends and best work. Download Briefing
State Farm Leverages NBA Festive Fixtures Via Promo, Yahoo Partnership & Chris Paul Xmas Spots
For US sports fans Christmas Day means the NBA and league sponsor State Farm activates around the festive fixtures by unveiling a new basketball trip promotional campaign, a Yahoo Sports Promotion and commercial led by long-time baller endorser Chris Paul. The tripartite activation is led by a spot starring the Los Angeles Clippers player,… Continue reading State Farm Leverages NBA Festive Fixtures Via Promo, Yahoo Partnership & Chris Paul Xmas Spots
