Late October saw Uber launch a national TV ad campaign across the USA featuring ESPN’s Cari Champion as an Uber driver taking NBA stars around for an in-vehicle interview series called ‘Ride Confessionals’. These taxi cab style, unfiltered confessionals, which aims to ensure players genuinely open up so viewers/fans can learn a little more… Continue reading Uber’s NBA Star ‘Ride Confessionals’ Campaign Opens With Lonzo Ball’s Rolling With The Champions
Tag: Deandre Jordan
State Farm Leverages NBA Festive Fixtures Via Promo, Yahoo Partnership & Chris Paul Xmas Spots
For US sports fans Christmas Day means the NBA and league sponsor State Farm activates around the festive fixtures by unveiling a new basketball trip promotional campaign, a Yahoo Sports Promotion and commercial led by long-time baller endorser Chris Paul. The tripartite activation is led by a spot starring the Los Angeles Clippers player,… Continue reading State Farm Leverages NBA Festive Fixtures Via Promo, Yahoo Partnership & Chris Paul Xmas Spots
