Tag: ESPN

AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

AT&T, one of just five sponsors of The Masters, activated its tournament rights by building on its ‘Connecting Changes Everything’ marketing platform with new work fronted by actor Ben Stiller alongside golf ambassadors Jordan Spieth and Rose Zhang which showcases how the company’s technology helps free up time to be human. The leverage programme is… Continue reading AT&T Leverages The Masters Via ‘Connecting Changes Everything’ Campaign Starring Ben Stiller, Jordan Spieth & Rose Zhang

Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) –  spans 5G, AR, an automated ball strike system, apps, drones, wi-fi, competitions, local activations and ads.   The mobile telco’s activation highlights included:   A… Continue reading MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience

WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off

On 15 May, ahead of the 19 May new season start, WNBA rolled out an integrated ‘More Than Game’ tip-off campaign led by a hero spot and a new tagline.   Aiming to build awareness and excitement round the WNBA 27th season, the marketing burst builds on the league’s 2022’s ‘More Than’ theme which explores… Continue reading WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off

NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

The NFL rolled out a multi-media promotional campaign called ‘Greatness Is On The Clock’ aimed at driving awareness of and buzz ahead of the 2023 NFL Draft.   The integrated campaign was spearheaded by a hero spot titled ‘NFL 2023 Draft: Greatness Is On the Clock”, the 30-second commercial dropped on 14 April along with… Continue reading NFL Built Buzz Ahead Of The 2023 Draft Through ‘Greatness Is On The Clock’ Campaign

Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’

NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by building on its existing ‘See Her Greatness’ women’s sports platform and challenging hoops fans to ‘Watch Me’ through integrated content starring a team of five female… Continue reading Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’

ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness

As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’.   Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness

ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin

US sports broadcaster rolled out a new spot in its ongoing, long-running ‘This Is Sports Centre’ series on 3 February titled ‘Seconds’ and starring Olympic gold medalist Sydney McLaughlin alongside SportsCenter anchor Hannah Storm.   The latest 15-second spot in ESPN’s iconic, comic campaign debuted on linear television during ESPN’s telecast of the Duke v UNC… Continue reading ESPN’s Latest ‘This Is SportsCenter’ Spot ‘Seconds’ Stars Olympian Sydney McLaughlin

Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games

To promote the 2023 NFL Pro Bowl, or should that be the ‘NFL Pro Bowl Games by Verizon’ now that the format of the all-star event has changed (again), the league has linked with the Manning brothers and several other football stars to lean into self-referential humour for its promotional creative.   Former Super Bowl… Continue reading Manning Brotherly Rivalry Takes To The Field To Promote NFL 2023 Pro Bowl Games

US Women’s National Team Soccer Stars Can’t Escape Stoppage Time in ESPN Spot

ESPN and United States Women’s National Team (USWNT) footballers Megan Rapinoe, Becky Sauerbrunn and Sophia Smith return after the recent ‘Orange Slices’ spot with another ‘This Is Sports Centre’ commercial this time titled ‘Stoppage Time’.   Dropping on 16 January during the sports media giant’s coverage of the NFL Super Wild Car Weekend game between… Continue reading US Women’s National Team Soccer Stars Can’t Escape Stoppage Time in ESPN Spot

ESPN’s Quirky ‘This Is SportsCenter’ Campaign Returns With USWNT Stars Eating ‘Orange Slices’

ESPN’s long-running and deadpan ‘This Is SportsCenter’ campaign finally returned at the end of December with a quirky spot titled ‘Orange Slices’ – the first new ad in three years.   The 15-second video, developed in harness with creative agency Arts & Letters and helmed by Director Jim Jenkins, featured US Women’s National Team players… Continue reading ESPN’s Quirky ‘This Is SportsCenter’ Campaign Returns With USWNT Stars Eating ‘Orange Slices’