Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Tag: TBWA/Chiat/Day
Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV). The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up
Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
In the final week of May, Gatorade launched a new brand campaign called ‘Greatness Starts With A G’ which introduces a new team up of young sports star ambassadors and built around the idea that there are many paths to greatness – and they all start with G. The campaign, created by TBWA\Chiat\Day, highlights… Continue reading Gatorade’s New Era Of Athlete Ambassadors Starts With ‘Greatness Starts with G’
Gatorade Turns Sweat Into Art In Campaign Starring Lionel Messi and Gabriel Jesus
Gatorade rolled out a new global football campaign, fronted by player ambassadors Lionel Messi and Gabriel Jesus, revolving around perspiration and titled ‘Make Them Sweat’ The initiative, created in collaboration with agency TBWA\Chiat\Day, runs under PepsiCo’s official UEFA partnership and leveraged the quarter finals of the UEFA Champions League. Gatorade leverages its status… Continue reading Gatorade Turns Sweat Into Art In Campaign Starring Lionel Messi and Gabriel Jesus
Gatorade Celebrates Serena Williams, Her Comeback & Motherhood With ‘Like A Mother’
Underestimate Serena Williams at your own peril. That’s the proposition at the heart of a new Gatorade campaign leveraging her return to Wimbledon after becoming a mother. To celebrate Serena Williams’ return to the elite and her progress to the 2018 Wimbledon final, a new Gatorade campaign pays tribute to the tennis super… Continue reading Gatorade Celebrates Serena Williams, Her Comeback & Motherhood With ‘Like A Mother’
Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
A new Gatorade film, debuting ahead of the new basketball season, features WNBA star Elena Delle open up about her relationship with her sister and her hard-won, family-focused perspective on life. The league’s official sports drink continues its ‘Win From Within’ idea with a campaign focusing on Chicago Sky WNBA forward Elena Delle Donne’s… Continue reading Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
Twitter Uses World Series For TV-Led Integrated ‘Post Season Moments’ Campaign
Twitter is rolling out a baseball-themed integrated marketing campaign, led by US TV spots running during the World Series, which aim to showcase a new way to get the best of the Fall Classic via the microblog. The creative itself includes collated tweets from MLB’s Playoff games as seen from within Twitter’s new… Continue reading Twitter Uses World Series For TV-Led Integrated ‘Post Season Moments’ Campaign
