NBA Canada partnered with The Local Collective and the WNBA to celebrate the league’s first game in Canada sponsored by banking outfit Tangerine – between the Chicago Sky and the Minnesota Lynx at the Scotiabank Arena – with a multi-channel marketing burst called ‘Signed, Toronto’ which invited fans to show their love for the game… Continue reading ‘Signed Toronto’ Campaign Sees NBA Canada & WNBA Leverage First Ever Canadian Pre-Season Game
Tag: Chicago Sky
‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform. Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
A new Gatorade film, debuting ahead of the new basketball season, features WNBA star Elena Delle open up about her relationship with her sister and her hard-won, family-focused perspective on life. The league’s official sports drink continues its ‘Win From Within’ idea with a campaign focusing on Chicago Sky WNBA forward Elena Delle Donne’s… Continue reading Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’
