Chipotle Mexican Grill, an official partner of US Soccer’s men’s and women’s teams leveraged its USWNT tie-up around the FIFA 2023 Women’s World Cup through the latest iteration of its ‘Real Ingredients for Real Athletes’ campaign starring striker Sophia Smith. Created in partnership with agencies Paragon Marketing and Venables Bell + Partners (VB+P), the… Continue reading Chipotle & USWNT’s S Smith Expand ‘Real Ingredients 4 Real Athletes’ For Women’s World Cup
Tag: US Women’s National Team
USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
Volkswagen (VW) leveraged its partnership with the United States Soccer Federation (USSF) and the US Women’s National Team (USWNT) around the FIFA 2023 Women’s World Cup through an integrated ‘Anything But Ordinary’ campaign promoting its new VW Atlas and Atlas Cross Sport. The campaign, created with agency Johannes Leonardo, captures parallels between the new… Continue reading USWNT Stars Drive Off On FIFA World Cup Journey With Volkswagen Atlas In ‘Anything But Ordinary’
Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’
CX agency Definition 6 (D6) and Paramount Plus released a trailer for its feature documentary film, titled ‘The Only’, which chronicles the inspirational story and hard-won victories of US Women’s National Team (USWNT) and Hall of Fame soccer goalkeeper Brianna Scurry. Customer experience agency D6 promoted the sports film, created in partnership with VP… Continue reading Paramount+ & Definition 6 Trailer Promotes USWNT Trailblazer Brianna Scurry Documentary ‘The Only’
‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform. Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Launched on 17 February, AT&T rolled out the first film in a new social series called #MyFirstConnection which leverages the brand’s athlete ambassadors and sports sponsorships to give fans an inside look at the formative years of their favourite stars. AT&T’s ‘She’s Connected’ programme supports gender equality by ensuring the brand’s partnerships enable meaningful… Continue reading USWNT’s Dunn & Morgan Frons AT&T Female Athlete ‘My First Connection’ Origin Story Film Series
Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
In mid May, ahead of June’s FIFA Women’s World Cup, Nike rolled out a new campaign aimed at inspiring women’s sport in general and generating support for the US Women’s National Team in particular. The spot, called ‘Dream With Us’, is the latest addition to the brand’s ongoing ‘Dream Crazy/Dream Crazier’ Just Do It… Continue reading Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under their belts, the US Women’s Soccer Team isn’t just one of the best women’s teams, but one of the greatest sports teams of all time. An April campaign, called ‘All Eyes On Us’, aims to boost awareness of and… Continue reading Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
USA Star Wambach Says ‘Forget Me’ In Gatorade’s Retirement Ad
A new Gatorade spot, acting as a retirement tribute to US women’s soccer legend Abby Wambach sees the star urge her fans to ‘Forget I Ever Existed’. Wambach, 35, scored more international goals than any other player (male or female) and won Olympic gold twice, as well as last year’s World Cup hung up… Continue reading USA Star Wambach Says ‘Forget Me’ In Gatorade’s Retirement Ad
