The defending World Cup champ and the world number one ranked team for the greater part of 30 years, the US Women’s National Team can make it look easy. A new media partnership with USA Today offered fans a chance to find out whether it really is. Early June saw the newspaper publisher… Continue reading USWNT Links With USA Today For AR World Cup ‘Meet The Team / Make The Save’ Experience
Tag: FIFA Women’s World Cup
BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
Led by a hero trailer for its coverage of the 2019 FIFA Women’s World Cup, the BBC launched an integrated ‘Change The Game’ initiative to shine the spotlight women’s sport through the summer. The spearhead spot features some of the world’s most famous footballers from the UK and beyond focusing on their skills, athleticism… Continue reading BBC Sports Promotes FIFA Women’s World Cup Coverage With Anthem Led ‘Change the Game’ Initiative
Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
In mid May, ahead of June’s FIFA Women’s World Cup, Nike rolled out a new campaign aimed at inspiring women’s sport in general and generating support for the US Women’s National Team in particular. The spot, called ‘Dream With Us’, is the latest addition to the brand’s ongoing ‘Dream Crazy/Dream Crazier’ Just Do It… Continue reading Nike Expands #DreamCrazier Via ‘Dream With Us’ USWNT Campaign Ahead Of FIFA Women’s World Cup
Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Early March saw Nike Argentina launch a campaign ahead of June’s FIFA Women’s World Cup that shines a light on the challenges female footballers must overcome and on the uneven pitch that works against women in soccer. The campaign, created by agency R/GA Buenos Aires, is led by a hero commercial called ‘Before That’… Continue reading Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
With three World Cup titles, four Olympic Golds, and countless domestic and international trophies under their belts, the US Women’s Soccer Team isn’t just one of the best women’s teams, but one of the greatest sports teams of all time. An April campaign, called ‘All Eyes On Us’, aims to boost awareness of and… Continue reading Fox Sports ‘All Eyes On Us’ Multi-Spot Campaign Promotes USWNT & FIFA Women’s World Cup
