A Spring 2023 Gatorade print and Instagram campaign in Latin America called #portrásdagrandeza (‘The Colour Of Greatness’), created by agency BBDO Argentina, uses real images of athletes and their tongues in moments of greatness to back up the brand’s claim that the drink is ‘Behind The Greatness’. Based on the proposition that one of… Continue reading Gatorade LatAm ‘Colour Of Greatness’ Sees Athletes’ Tongues Show Drink Is Behind Greatness
Tag: Argentina
Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches
March saw Netflix roll out a comic, soccer-themed campaign called ‘Bobot’ in Argentina in March which leveraged one of the FIFA 2023 Men’s World Cup memes based on an on-pitch verbal spat between Lionel Messi and Dutch striker Wout Weghorst During the dramatic match between Argentina and The Netherlands footage captured Messi mocking Weghorst… Continue reading Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
Argentine pay television sports channel TyC Sports (owned by Torneos and Clarín Group) teamed up with agency Mercado McCann to create a Tokyo 2020 TV commercial which brings to life the broadcaster’s commitment to uncovering the invisible stories behind every sporting victory. The spot’s Spanish title ‘Desahogo’ translate as ‘Relief’ in English and the… Continue reading TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Early March saw Nike Argentina launch a campaign ahead of June’s FIFA Women’s World Cup that shines a light on the challenges female footballers must overcome and on the uneven pitch that works against women in soccer. The campaign, created by agency R/GA Buenos Aires, is led by a hero commercial called ‘Before That’… Continue reading Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
January saw Under Armour launch its first country specific football campaign in Argentina by leveraging its twin official sponsorships of two of the country’s most famous clubs – Rosario Central and Estudiantes de La Plata. The two team kit campaign launch initiative saw the Baltimore based sportswear company smartly skirt around the hurdle of… Continue reading Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
Kit partner Nike celebrates Argentina’s rugby spirit and the team’s Rugby World Cup progress with a new promotional film focusing on The Pumas success under pressure. After seven global rugby tournaments, Argentina’s national team had never finished better than third, yet the new spot, called ‘Bajo Presión /Under Pressure’ trumpets the side’s courage. … Continue reading Pichot Fronts Nike Rugby Film Saluting Argentina’s Spirit & Success at RWC 2015
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
Coca-Cola Zero has begun rolling out creative for its ‘Música Zero’ initiative – a high profile and controversial artistic project that revolves around a Metallica concert in the frozen wastelands of Antarctica. In addition to the band – consisting of heavy metal superstars James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo – this… Continue reading Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
Samsung & Personal Pumas Fan-Created Rugby Anthem
Samsung and mobile operator Personal, both sponsors of Argentina’s national rugby team, aimed to boost support for Los Pumas via a campaign that asked fans to co-create a new team anthem. The joint initiative, called ‘Todo gran equipo necesita aliento’ (‘Every great team needs encouragement’), was developed with agency P-per Argentina. It revolved around a… Continue reading Samsung & Personal Pumas Fan-Created Rugby Anthem
