Under the shadow of the global FIFA scandal, 12 teams from South and Central America have gathered to compete in football’s oldest international tournament – the Copa America – hosted by Chile and running from 11 June to 4 July. The tournament is being promoted via the usual set of organiser trailers and teasers… Continue reading Copa America Sponsors Dial Up #Chile2015 Activation (Despite The Cloud Of The FIFA Scandal)
Tag: Chile 2015
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
