Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Tag: Drinks
Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Michelob Ultra celebrated the ‘Greatest Comeback In Sports History’ with a team of six superstar athletes plus a private jet to take winners of its sweepstakes to once-in-a-lifetime VIP sporting experiences. The brand’s six-strong ‘Team Ultra’ athlete ambassador team of Serena Williams, Anthony Davis, Alex Morgan, Jimmy Butler, Nneka Ogwumike and Brooks Koepka were all chosen because… Continue reading Michelob Ultra Marks Return Of Live Sports With ‘Greatest Comeback In Sports History’
Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
Ahead of the new college football season, playoffs partner Dr Pepper launched a new campaign, ‘Fansville’, based around a fictitious town filled with college football fanatics. Launched 10 days ahead of the 2018/19 college football season, which kicks off on the last weekend of August, the soft drinks’ brand’s ‘Fansville’ parodies television show dramas. … Continue reading Dr Pepper’s New College Football ‘Fansville’ Campaign Parodies Television Shows
DRINKS (ALCOHOL) > CATEGORY CREATIVE REVIEW
We identify, explore and analyse the key strategies, tactics, themes and trends and showcase best practice campaigns and award-winning work from across the alcoholic drinks category. This report is free for subscribers and £1000 for non-subscribers. Click To Download .
Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
An innovative collaboration between Electronic Arts and Coca-Cola sees the soft drinks giant add its first virtual athlete ambassador by sponsoring EA Sports FIFA 18 in-game virtual player Alex Hunter. The partnership is spearheaded by a new Coke spot, running across Coke’s online platforms such as YouTube and Twitter, that sees a young fan… Continue reading Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Ambushing ‘Wimbledon Mania’ has become an annual British tradition – remember when supermarket Morrisons renamed its Wimbledon store ‘Murrisons’ and ‘Murraywins’ in 2013 (see case study) – and this year’s tournament piggyback pun winner was surely men’s grooming brand Below the Belt’s billboard for its “Fresh & Dry Balls” talc range using the simple tagline… Continue reading Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Coca-Cola is activating its silver partnership rights at Chile 2015 – which runs from 11 June to 4 July – with a new host nation TV spot launching in the first week of June called ‘We Are All Red’ and celebrating the tournament’s ‘return home after 20 years’. Using both the campaign ‘We… Continue reading Coca-Cola’s Copa America #TodosSomosLaRoja Chile Campaign
Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Diet Coke leveraged the Academy Awards by running three commercials during the Oscars telecast – including two new spots. The two new 15-second ads focused on the liquid itself: one was called ‘Tall, Dark and Handsome’, while the other was ‘Afternoon Delight’. The third commercial was a 30-second ad, called… Continue reading Diet Coke’s Oscars Work Led By Live Twitter Bingo & TV Spots
Pepsi Offers Drinks4Skills Via Gaming Vending Machine
In the US and Europe Pepsi is rolling out hybrid vending machines offering interactive gaming experiences that reward soccer skills with free drinks as part of its evolving #FutbolNow World Cup ambush campaign. The #FutbolNow drinks dispenser blends functionality with gaming: using motion-sensor technology from Microsoft Kinect to track fans’ football flicks and tricks –… Continue reading Pepsi Offers Drinks4Skills Via Gaming Vending Machine
New Season NFL Pepsi Virals Ask ‘Are You Fan Enough?’
Pepsi rolls out two new virals asking ‘Are You Fan Enough’ to kick off its new NFL season activation. Built around the idea of exploring the lengths NFL fans will go to prove their loyalty to their teams, the spots use humour as a way of asking NFL followers to ramp up their fandom… Continue reading New Season NFL Pepsi Virals Ask ‘Are You Fan Enough?’
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend. Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’
