The All England Tennis Club’s own activation around Wimbledon 2015 includes an enhanced focuses on its digital platforms to offer fans ‘the next best thing to being here’. Whilst the tournament’s broadcast audience is going up in age, Wimbledon’s rich digital offering – from Snapchat, Twitter, YouTube, Facebook and Instagram, to a new IBM-designed… Continue reading AELTC Digital Work Creates Wimbledon Experience For A Whole New Generation
Tag: Wimbledon 2015
Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Ambushing ‘Wimbledon Mania’ has become an annual British tradition – remember when supermarket Morrisons renamed its Wimbledon store ‘Murrisons’ and ‘Murraywins’ in 2013 (see case study) – and this year’s tournament piggyback pun winner was surely men’s grooming brand Below the Belt’s billboard for its “Fresh & Dry Balls” talc range using the simple tagline… Continue reading Wimbledon 2015 > Top Ambush, Best Brand Fit & Highest Awareness Awards
Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Official Wimbledon water brand Evian’s 2015 tournament campaign ‘Wimbledon Watch’ is built around a daily showcase of the most emotional reactions to the Grand Slam both on- and off-court. Evian partnered with long-term ambassador Maria Sharapova to be the face of the campaign and Sharapova hosted the first episode of #Wimblewatch on YouTube. … Continue reading Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
The ‘Great Robinsons Ball Hunt’ campaign, which marks the brand’s 80th year as a Wimbledon partner, is built around a treasure hunt that see the drinks brand hide tennis balls across the UK. Running under the #HuntForWimbledon hashtag, this cross-country scavenger hunt incentivises searchers by offering those who find the balls with tennis kits… Continue reading Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
