A Dove Men+Care ‘Hug Team’ took to the streets of Philadelphia in the days after Super Bowl LVII to give confident, supporting hugs to Eagles’ fans in need of support as part of the male grooming brand’s ongoing US #HugLikeADoveMan initiative. The street activation, developed with agency Edelman USA, leveraged the Big Game loss… Continue reading Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
Tag: Male Grooming
England Stars Past & Present Ian Wright & Raheem Sterling Front Gillette Labs ‘BreakTime’ Campaign
To leverage spiking soccer interest around Qatar 2022 and to mark the start of the winter football season, Gillette Labs has teamed up with actor, comedian and YouTuber Michael Dapaah and Gillette Labs football ambassadors Raheem Sterling and Ian Wright for the series launch of ‘BreakTime’. The online video series, created with After Party… Continue reading England Stars Past & Present Ian Wright & Raheem Sterling Front Gillette Labs ‘BreakTime’ Campaign
Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
Antiperspirant brand Degree and Tyler Cameron paired up with a trio of amateur runners to challenge self-doubt and motivate marathon runners to have a second attempt at competing the 26.2 miles of the 2022 San Francisco Marathon through an initiative called the ‘Not Done Yet Marathon Team’. The ‘Degree Not Yet Marathon Team’, an… Continue reading Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign
England and Manchester City FC forward Raheem Sterling is the face of a new Gillette Labs campaign in the UK which blends shaving and soccer skills to launch the brand’s new flagship men’s razor. Sterling stars in the integrated campaign with multiple creative executions all graphically set against a design backdrop which reflects the… Continue reading Raheem Sterling Fronts Gillette Labs New Black & Green Exfoliating Razor Campaign
NFL Legends Marshawn Lynch & Sidekick ‘Little Marshawn’ Star In New Manscaped Campaign
The NFL star and his alter-ego ‘Little Marshawn’ promote Manscaped’s signature products in the latest football-linked US campaign from the men’s grooming brand. Created by agency GYK Antler, the latest work in its football-centric series of ads features legendary NFL running back Marshawn Lynch – widely known by his nickname ‘Beast Mode’ coinced during… Continue reading NFL Legends Marshawn Lynch & Sidekick ‘Little Marshawn’ Star In New Manscaped Campaign
Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
To mark the 10th year of its partnership with men’s health charity Movember, Gillette UK teamed up with football legend and sports ambassador Ian Wright, plus YouTube stars Chunkz and Harry Pinero to launch #WrightysMoChallenge to raise funds and awareness for Movember. Every November, Movember (the men’s health charity focusing on mental wellbeing, suicide prevention, prostate cancer,… Continue reading Gillette, Movember (& PowerLeague) Launch #WrightysMoChallenge With Ian Wright, Chunkz, Harry Pinero, Plus Smith Rowe & Saka
Wahl’s Comic ‘Second By A Hair’ Spot Stars Aussie Olympic Swimming Champion Kyle Chalmers
Late October saw grooming brand Wahl roll out an Australian campaign fronted by athlete ambassador and Olympic swimming champion star Kyle Chalmers. The comic campaign sees the 23-year-old Chambers sees the funny side of agonisingly missing out on a gold medal at the Tokyo Olympic Games by just 0.06 seconds and it is led… Continue reading Wahl’s Comic ‘Second By A Hair’ Spot Stars Aussie Olympic Swimming Champion Kyle Chalmers
AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
As the 2021 NFL Draft kicked off on 30 April NFL sponsor Gillette celebrated the event’s return to its original in-person format after the previous year’s pandemic-enforced virtual event through a comic campaign built on the idea that it’s more important than ever for first round prospects to look their best when their name is… Continue reading Gillette & Deion Sanders Travel Back To 1989 To Show 2021 NFL Draft Candidates How To Make An Impression
NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
Gillette unveiled the latest phase of its 2020 NFL activation with the 10 September anchor TV commercial featuring New York Giants all-pro running back Saquon Barkley. Launched to leverage the opening game of the new season, the spot sees Barkley goe through his pre-game ritual and seeks to drive home a message about what… Continue reading NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative
Early February 2020 saw Gillette roll out a new UK campaign fronted by Manchester City forward and Gillette Global Ambassador Raheem Sterling to launch an initiative which aims to use football as a platform to inspire and mentor the next generation of men called ‘Made Of What Matters’. The project aims to inspire the… Continue reading Raheem Sterling Fronts Gillette’s Football-Led ‘Made Of What Matters’ Youth Mentor Initiative
