On 11 February, the NFL debuted its own Super Bowl LVIII campaign called ‘Born To Play‘ which was developed as ‘a powerful ode to the diverse and inclusive spirit of the international game of football’. The two-minute Big Game commercial, which was teased online ahead of the game and then debuted in full on air… Continue reading NFL’s ‘Born To Play’ Leverages Super Bowl LVIII To Champion Inclusivity & IPP
Tag: Saquon Barkley
Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
A new ad for Hulu launched to leverage the start of the 2020 NFL season on 10 September starts with the Cleveland Browns’ Baker Mayfield and the New York Giants’ Saquon Barkley on the field ready to start the season, but as the quarterback passes to the running back the ball travels an embarrassingly short distance… Continue reading Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
Gillette unveiled the latest phase of its 2020 NFL activation with the 10 September anchor TV commercial featuring New York Giants all-pro running back Saquon Barkley. Launched to leverage the opening game of the new season, the spot sees Barkley goe through his pre-game ritual and seeks to drive home a message about what… Continue reading NY Giants Saquon Barkley Leads NFL Partner Gillette ‘Every Day Is Game Day’ Season Kickoff Campaign
NFL Players’ Message To League, Owners & Fans Leads To Rights Owner ‘Mea Cupla’ U-Turn Video
The NFL’s complete U-Turn last week culminated in a video featuring Commissioner Roger Goodell admitting that the league had been wrong for opposing players’ peaceful protests against police violence, We, the NFL, condemn racism and the systematic oppression of Black People. We, the NFL, admit we were wrong for not listening to NFL players earlier… Continue reading NFL Players’ Message To League, Owners & Fans Leads To Rights Owner ‘Mea Cupla’ U-Turn Video
Nike Leverages Ballon d’Or Nomination Via Virgil Van Dijk ‘Birthplace Of Dreams’ Film
Leveraging the 2019 Ballon d’Or awards ceremony, in which he finished a very close second, Nike shone the spotlight on Virgil van Dijk’s rise to being one of the world’s best footballers with a social film which forms part of the brand’s ongoing ‘Birthplace Of Dreams’ initiative Launched ahead of the 2019 ceremony for… Continue reading Nike Leverages Ballon d’Or Nomination Via Virgil Van Dijk ‘Birthplace Of Dreams’ Film
NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football
The start of November saw NBC fie the starting gun on its Tokyo 2020 Olympics promotional campaign with the launch of a fast-paced, NFL-linked promo debuting during ‘Sunday Night Football’ followed by a full ‘Get Ready’ video. The 15-second sprint-focused, lightening fast promo premiered during the halftime break of Sunday’s NBA telecast of the… Continue reading NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football
