The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
Tag: Rexona
Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Greek tennis star Stefanos Tsitsipas fronted a new campaign for Unilever antiperspirant and deodorant brand Rexona led by a self-deprecating hero spot. The digital-first marketing push, which launched across the brand’s social channels and the player’s personal platforms in the final week of April, plays on the 22-year-old player’s movement and speed around the… Continue reading Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
