Greek tennis star Stefanos Tsitsipas fronted a new campaign for Unilever antiperspirant and deodorant brand Rexona led by a self-deprecating hero spot. The digital-first marketing push, which launched across the brand’s social channels and the player’s personal platforms in the final week of April, plays on the 22-year-old player’s movement and speed around the… Continue reading Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Tag: Greece
Blind Greek Champion Cyclist Sandalakis Takes Vodafone 5G On A Downhill Wild ‘Glorious Ride’
Vodafone (Greece) teamed up with agency Wunderman Thompson (Athens) and champion tandem cyclist Christos Sandalakis on a campaign that set the ride speeding down a mountain road to promote its 5g Giga Network. The Greek Paralympic track cyclist and world champion tandem rider, who has 99% vision loss, stepped up to the challenge to… Continue reading Blind Greek Champion Cyclist Sandalakis Takes Vodafone 5G On A Downhill Wild ‘Glorious Ride’
Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
October saw Toyota launch ‘Start Your Impossible’: a global initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s commitment to a more inclusive and sustainable society in which everyone can ‘overcome their challenges and make their dreams come true’. ‘Start Your Impossible’ also acts as the primary… Continue reading Toyota Launches Tokyo 2020 ‘Start Your Impossible’ Olympic/Paralympic Global Mobility Initiative
Nestle Fitness Sponsors World’s First Tweeting Bra
Nestlé Fitness is sponsoring a new Greek breast cancer awareness initiative revolving around the world’s first tweeting bra. The campaign revolves around a unique, socially connected bra (complete with bespoke twitter logo jewellery crafted by Maroula Mavrogiannopoulou). The bra has a low-voltage Bluetooth device sewn into the back of the bra clasp, each… Continue reading Nestle Fitness Sponsors World’s First Tweeting Bra
