An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tag: Unilever
Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
A Dove Men+Care ‘Hug Team’ took to the streets of Philadelphia in the days after Super Bowl LVII to give confident, supporting hugs to Eagles’ fans in need of support as part of the male grooming brand’s ongoing US #HugLikeADoveMan initiative. The street activation, developed with agency Edelman USA, leveraged the Big Game loss… Continue reading Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper. Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’. The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)
Hellmann’s teased its return to the Super Bowl commercial game by paring up with another ‘mayo’ in the form of former New England Patriots linebacker and now coach Jerod Mayo as well as comedian Pete Davidson for a social spot which is part of a wider effort to get viewers to ‘make taste, not waste’… Continue reading Hellmann’s Returns To Big Game With Jerod Mayo & Terry Tate (Reebok’s ‘Office Linebacker’)
Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Degree deodorant brand expanded its #BreakingLimits initiative in September in a bid to further support rising young sports stars assert their own brand. Just days after the US Supreme Court decided to support college athletes’ abilities to earn income through what has become known as the NCAA’s ‘Name Image Likeness’ (NIL) rule, Unilever’s deodorant and… Continue reading Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Reacting to UEFA’s decision to prevent illuminating the Allianz Arena in the rainbow colours of Pride for the Euro 2020 match between Germany and Hungry, deodorant brand AXE teamed up with agency LOLA MullenLowe to create an AR Snapchat lens to show its support for Pride on and off the playing field. Following on… Continue reading AXE Rejects UEFA Ruling & Hijacks Euro 2020 Game With Football Pitch Snapchat Lens Pride Flag
Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Greek tennis star Stefanos Tsitsipas fronted a new campaign for Unilever antiperspirant and deodorant brand Rexona led by a self-deprecating hero spot. The digital-first marketing push, which launched across the brand’s social channels and the player’s personal platforms in the final week of April, plays on the 22-year-old player’s movement and speed around the… Continue reading Self-Deprecating Stefanos Tsitsipas Is On The ‘Move’ In Rexona’s Silly Social Spot
Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
A new ‘Born This Way’ campaign from Lux takes a stand supporting Olympic gold medalist Caster Semenya as she challenges her World Athletics ban. The soap brand’s initiative supports the South African middle distance star’s battle to compete in the delayed Tokyo 2020/21 Olympic in Tokyo as she contests a ban imposed on her… Continue reading Unilever’s Lux Backs Olympic Star Caster Semenya’s Fight To Run At The Next Games
Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
US Women’s National Team player Megan Rapinoe fronts a comic new marketing campaign for Unilever’s Schmidt’s Natural which offers a funny twist on stereotypical deodorant brand advertising. The marketing push, running under the brand’s #MadeForEveryone platform, urges viewers to ‘Switch to Schmidt’s and smell like a champ’ and to ‘join soccer megastar Megan Rapinoe and… Continue reading Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
