Heineken leveraged its UEFA Champions League (UCL) sponsorship in AsiaPacific (APAC) by turning 24-hour laundromats into all-night sports bars so that Korea’s most passionate fans have a place to watch the final stages of the tournament. Objective The aim of the campaign was to bring Heineken’s umbrella ‘Cheers To The Real Hardcore Fans’ platform to… Continue reading Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans
Tag: Laundry
Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
EA Sports NHL & Adidas Team Up For Crossover Campaign Called ‘Take Notice’
Late 2019 saw the launch of an innovative, animated crossover campaign from EASports NHL and Adidas featuring superstars from both the NFL and the NBA. The Minnesota Vikings receiver Adam Thielen, star of the Pittsburgh Steelers offence JuJu Smith-Schuster’s and the Toronto Raptors point guard Kyle Lowry’s make a splash in the world of… Continue reading EA Sports NHL & Adidas Team Up For Crossover Campaign Called ‘Take Notice’
