The World Surf League (WSL), the global professional surfing governing body and tour, promoted its Rip Curl Finals within the game Candy Crush through a limited-time in-game tournament called the ‘Soda Surf Cup’. Launched at the start of September, the WSL timed the gaming tie around its ‘Rip Curl WSL Finals’ pro surfing event… Continue reading World Surf League Promotes Finals With Candy Crush ‘Soda Surf Cup’ Tournament
Tag: In-Game
Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
A joint social movement style campaign from ad agency Serviceplan House of Communication Spain, COGAM (a Madrid-based LGBTQI+ NGO) and Polish studio Game-Changer leveraged the 2022 FIFA Men’s World Cup and challenged host nation Qatar’s human rights via a gamer-focused, digital-first initiative called #LoveWinsQatar. Amidst the tidal wave of Qatar 2022 criticism – focusing… Continue reading Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
‘Chatham Plays On’ Community Focused Campaign Honours Historic Black Team In MLB The Show 22 For OLG & MLB
Major League Baseball teamed up with MLB The Show 22 and Canada’s OLG (Ontario Lottery and Gaming Corporation) to honour an historic Ontario baseball team from 1934 in an in-game initiative called ‘Chatham Plays On’. To bring to life OLG’s commitment to Ontario communities in an authentic and tangible way, the innovative digital, in-game… Continue reading ‘Chatham Plays On’ Community Focused Campaign Honours Historic Black Team In MLB The Show 22 For OLG & MLB
Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23
Apple TV+ linked with games giant Electronic Arts to promote Season 3 of its soccer comedy drama Ted Lasso by bringing the programme’s fictional characters into the world of FIFA 23: meaning Lasso and his AFC Richmond team will be playable in the new version of the world’s most popular football game. In the… Continue reading Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23
NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of one of its best known NFT virtual sneakers ‘the Aglet One’ – which can also be worn digitally as an NFT. Early May saw the… Continue reading NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
A late April KitKat campaign in Malaysia surprised EA Sports’ FIFA gamers with an in-game initiative based around easy wins earned by opponents scoring own goals. The initiative, which was developed in harness with Wunderman Thompson Amsterdam, saw KitKat infiltrate EA FIFA (in FIFA Ultimate Team – FUT – Champions Weekend League mode) via… Continue reading Nestle’s ‘Kitto Kath Squad’ Surprise Unsuspecting Malaysia EA FIFA Gamers With An Easy Win Break
Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
NBA partner Google added a new, immersive ‘Pixel Arena’ gamified experience to its programme of league linked activations which enables fans using the league’s official mobile app to create and share avatars and content and explore a 3D simulated hoops world. Launched on 18 April to leverage the 2022 Playoffs (which run from April… Continue reading Google Leverages League Partnership By Hosting Virtual ‘Pixel Arena’ In NBA App
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey. Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
‘Jake From State Farm’ Mascot Becomes First Brand Character To Play In NBA 2K22
State Farm’s ‘Jake From State Farm’ mascot became the first brand mascot to make an appearance in NBA 2K when the basketball game launched its latest iteration on 10 September. The popular hoops game, originally published by Sega Sports and now developed by Visual Concepts and published by 2K Sports, sees ‘Jake’ make his debut as a… Continue reading ‘Jake From State Farm’ Mascot Becomes First Brand Character To Play In NBA 2K22
The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
Swapfiets, which describes itself as a ‘bike as a service’ company, built awareness and drove membership at the 2021 Tour De France by partnering with Team Jumbo-Visma and tire/wheel outfit Vittoria to create a blue front tire for the Tour team activated through a campaign that spanned on road appearances, bespoke social accounts, influencer partnerships,… Continue reading The Blue Tire On Le Tour – Swapfiets & Team Jumbo-Visma & Vittoria
‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
The NBA teamed up with Epic Games’ Fortnite for an initiative leveraging the 2021 Playoffs (or, to be specific, the one-off State Farm NBA Play-In Tournament) which sees ‘NBA Team Battles’ included in the video game world and uniforms for all 30 NBA teams available to gamers from 21 May. In addition to the… Continue reading ‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
