In July, ahead of November’s FIFA 2022 Men’s World Cup In Qatar, England Football legend and 1966 World Cup hat trick hero Sir Geoff Hurst unveiled a new digital initiative titled ‘The Everlasting Memory’ to digitally archive his personal recollections of the famous final against West Germany in an NFT. The announcement marked 56… Continue reading Sir Geoff Hurst’s 1966 World Cup Recollections Digitally Archived As ‘The Ever Lasting Memory’ NFT To Raise Funds For Alzheimers & Dementia
Tag: Non Fungible Tokens
NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Onlife Inc, a self-described experience platform which seeks to merge virtual worlds and physical goods, has unveiled its first ever physical sneaker release – a real world version of one of its best known NFT virtual sneakers ‘the Aglet One’ – which can also be worn digitally as an NFT. Early May saw the… Continue reading NFT Digital Trainer Brand Onlife Promotes 1st Pair Of Real-World Sneakers In Aglet Game
Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Seeking to offer fans a fun and innovative way to celebrate being a Liverpool FC supporter, the club launched an NFT collection at the end of March which featured digital illustrations of 24 men’s team players each bringing their individual and superhero characteristics to life. To try and ensure the NFTs were accessible to… Continue reading Reds Drop ‘LFC Heroes Club’ NFT-Led Digital Collectibles Initiative Tied To LFC Foundation
Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win
At the beginning of February, just days after Nick Kyrgios and his partner Thanasi Kokkinakis triumphed in the men’s doubles at the 2022 Australian Open, he teamed up with Sweet to launch a player-specific ‘King Kyrgios NFT Collection’ promoted as enabling fans to own a piece of that tennis history. The collection consists of… Continue reading Nick Kyrgios & Sweet Launch ‘King Kyrgios NFT Collection’ Celebrating Aussie Open Doubles Win
UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
Late January saw The Ultimate Fighting Championship (UFC) teamed up with Dapper Labs to launch ‘UFC Strike’: a collection of Non-Fungible Tokens (NFTs) which include 100,000 ‘Fully Loaded’ packs that consist of three notable UFC/NFT moments. The first drop came on 23 January and the second on 31 January and the moments capture virtual… Continue reading UFC Pairs Up With Dapper Labs For ‘UFC Strike’ NFT Collection
‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs
An oddball game of hoops fandom one-upmanship featuring NBA super star Kevin Durant’s biggest fans is the anchor content piece for a mid-January campaign promoting NBA Top Shot‘s selection of NFTs and digital collectibles – including its KD Starter Pack which features four NFTs. The US campaign dropped on 19 January across connected TV,… Continue reading ‘Kevin Durant Superfans’ Hold Court In Spot Promoting NBA Top Shot’s NFTs
Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
Ahead of the start of the 2022 tournament, the Australian Open (AO) entered the metaverse by launching 6,776 ‘AO Art Ball’ NFTs – enabling fans and collectors to purchase a virtual piece of an AO tennis court surface. The digital minting of the ‘AO Art Ball’ collection linked the NFTs to live match data… Continue reading Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of Non Fungible Tokens (NFTs) to mark the milestone and which are applicable across multiple metaverse platforms. The digital tokens were based around the brand’s ‘Genesis… Continue reading Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
