The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Tag: AO
TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
CFD broker TMGM leveraged its rights as the Official Online Trading Platform of the Australian Open for a multi-channel 2022 tournament activation based around a series of commercials featuring the new brand mascot Max and seeking to further boost brand awareness. Launched on 7 January, as Tennis Australia and the whole tennis world geared… Continue reading TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
Ahead of the start of the 2022 tournament, the Australian Open (AO) entered the metaverse by launching 6,776 ‘AO Art Ball’ NFTs – enabling fans and collectors to purchase a virtual piece of an AO tennis court surface. The digital minting of the ‘AO Art Ball’ collection linked the NFTs to live match data… Continue reading Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
