The ‘Air Canada Fan Flight’ program, an online contest designed to put ice hockey fans right at the heart of the action, has been expanded to include the first ever Professional Women’s Hockey League (PWHL) edition: giving young supporters a chance to cheer on their favourite teams in person at a game during the PHWL… Continue reading Air Canada Rewards Young Community Minded Supporters With First Professional Women’s Hockey League ‘Fan Flight’ Contest
Tag: VIP Experience
Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
Adidas and Manchester United FC launched the club’s 2022/23 away kit on its promotional tour of Australia immediately ahead of a pre-season friendly against Premier League rivals Crystal Palace at Melbourne’s MCG with a mass event, transport stunt and upside down dressing room recreation. All set for game ✌️ Down Under #MUFC || #MUTOUR22… Continue reading Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
CFD broker TMGM leveraged its rights as the Official Online Trading Platform of the Australian Open for a multi-channel 2022 tournament activation based around a series of commercials featuring the new brand mascot Max and seeking to further boost brand awareness. Launched on 7 January, as Tennis Australia and the whole tennis world geared… Continue reading TMGM Activates AO22 With New ‘Max’ Led Tennis Themed Advertising & Event Activations
Thank You Key Workers – evian & Wimbledon
Evian’s ‘Thank You Key Workers’ was the Official Water of Wimbledon’s 2020 campaign (running in July), based around a ticket/experience giveaway for the 2021 tournament for heroes on the UK’s front line battling the pandemic. Territory: UK Agency: Inside Ideas Group (Creative), Freuds (PR), Procure Worldwide (Influencers), Wavemaker (Media) Objectives … Continue reading Thank You Key Workers – evian & Wimbledon
Sugarlands Shine Signs Up As Nacsar’s Official Moonshine & Celebrates With Sweepstakes
Sugarlands Shine, the new Official Moonshine of NASCAR, celebrates its new sponsorship rights with the ‘Beyond the Checkered Flag Sweepstakes’ promoted by a campaigning running across the brand’s digital and social channels. The creative, which included video, spanned YouTube, Facebook, Instagram View this post on Instagram We’re excited to announce… Continue reading Sugarlands Shine Signs Up As Nacsar’s Official Moonshine & Celebrates With Sweepstakes
Monster Starts NASCAR Sponsorship At Daytona Via Logo Signage, Models, Cars, Contest & Content
Monster eased into its new NASCAR sponsorship at the Daytona International Speedway for the NASCAR Cup series season opening Dayton 500 race with activation focused around its the oversized green ‘M’’ claw logo across NASCAR official platforms, spaces and channels. From the overall series title and on driver race wear branding No greater… Continue reading Monster Starts NASCAR Sponsorship At Daytona Via Logo Signage, Models, Cars, Contest & Content
Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
The Visa Digital Skyline Projections offered football fans and San Francisco residents a spectacular Super Bowl 50 light show in tribute to the NFL and to the Bay Area. As millions of fans headed to San Francisco for Super Bowl week, Visa’s objective was to spearhead its league leverage programme through an experience that… Continue reading Visa’s San Francisco Skyline Projections Lead Digital Super Bowl Experiences
