Mid-April saw the US sportswear behemoth Nike bring its NikeOnAir showcase to Paris’ Palais Brongniart for an extravagant, three-day Olympic/Paralympic product and kit launch event. The building’s exterior was flanked by 30-foot statues of some of Nike’s leading athlete endorsers while inside it had curated an ambient event that blended a theatrical fashion show, a… Continue reading #NikeOnAir 3-Day Palais Brongniart Pre Paris 2024 Immersive Gala Kicks Off Olympic Marketing Programme
Tag: Kit Launch
FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024
Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024
Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Man Utd, Adidas & The Stone Roses Team Up For ‘Roses Are Red’ Manc Capsule Collection
Premier League football giants Manchester United FC and apparel partner Adidas tamed up with iconic Manc scene 90s band The Stone Roses to design a Manchester fashion focused capsule collection called ‘Roses Are Red’. The fashion line is inspired by the ‘Madchester’ music era with inferences and ideas linked to the band’s self-titled album and… Continue reading Man Utd, Adidas & The Stone Roses Team Up For ‘Roses Are Red’ Manc Capsule Collection
Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist. Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
In a collaboration with cycling brand AGU and amusement park Efteling, heavyweight professional cycling team Team Jumbo-Visma launched a new team shirt for the 2023 Tour de France in Mid-April with a design based on the power of dreams. The new kit, ‘The Vélodrome’, comes in the team’s signature colours and carries a starry… Continue reading Team Jumbo-Visma, AGU & Efteling Reveal Dreamy ‘The Vélodrome’ Shirt For 2023 Tour De France
Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Hackney Women’s FC & Sponsor We Are Fearless Launch New Kit To Mark LGBT History Month
Europe’s first openly lesbian football team, Hackney Women’s Football Club (HWFC), teamed up with sponsor and sports, culture and entertainment agency We Are Fearless to mark ‘LGBT History Month’ with the launch of a new kit which pays homage to the club’s origins through iconic lesbian symbols throughout history. WeAreFearless partnered with the team… Continue reading Hackney Women’s FC & Sponsor We Are Fearless Launch New Kit To Mark LGBT History Month
NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup
Challenged to celebrate the New Zealand Rugby Union (NZRU) women’s national team – The Black Ferns – and promote Adidas new tournament kit launch in the lead up to the 2021 Rugby World Cup, agency Augusto created an integrated, multi-strand campaign in harness with the ‘Dream Girls Art Collective’. With New Zealand acting as… Continue reading NZRFU Black Ferns Iconised In Adidas Kit Launch Campaign For 2022 Women’s Rugby World Cup
Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Adidas primarily targeted the Gen Z demographic with the collective physical and social launch of its new FIFA Men’s World Cup by hiding the strips in plain sight at Gen Z cultural hotspots around the world so young fans could discover them for themselves. The Qatar 2022 national federation kit campaign launch, developed in… Continue reading Adidas 2022 FIFA Men’s World Cup Kit Drop Targets Gen Z In Physical & Social Hotspots
Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
On 14 September, Cricket Australia and sportswear supplier ASICS unveiled the Australian Men’s Cricket Team’s kit for the upcoming ICC Men’s T20 World Cup – the first design to acknowledge Australia and Australian Cricket’s deep connection to First Nations people and cultures. Featuring the iconic Walkabout Wickets artwork and paying tribute to past, present… Continue reading Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
Adidas and Manchester United FC launched the club’s 2022/23 away kit on its promotional tour of Australia immediately ahead of a pre-season friendly against Premier League rivals Crystal Palace at Melbourne’s MCG with a mass event, transport stunt and upside down dressing room recreation. All set for game ✌️ Down Under #MUFC || #MUTOUR22… Continue reading Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
