Europe’s first openly lesbian football team, Hackney Women’s Football Club (HWFC), teamed up with sponsor and sports, culture and entertainment agency We Are Fearless to mark ‘LGBT History Month’ with the launch of a new kit which pays homage to the club’s origins through iconic lesbian symbols throughout history. WeAreFearless partnered with the team… Continue reading Hackney Women’s FC & Sponsor We Are Fearless Launch New Kit To Mark LGBT History Month
Tag: LGBT
‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Late November saw the world’s most watched football league, the Premier League, launch ‘This Is Everyone’s Game’: a multi-platform campaign that spearheads the rights-holder’s partnership with Stonewall’s ‘Rainbow Laces’ initiative. The initiative will see England’s top flight teams promote #RainbowLaces across two rounds of match fixtures starting on 30 November. The central creative concept… Continue reading ‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
American Apparel, the US clothes retailer that is no stranger to controversial marketing campaigns, has linked with LGBT campaign groups All Out and Athlete Ally to create an initiative called Principle 6 – a clothing line led campaign challenging Russia’s ‘anti-gay laws’ ahead of the Sochi 2014 Winter Olympics. At the heart of the… Continue reading Sochi ‘Principle 6’ Equality Ambush Led By American Appparel Range
JetBlue’s Social Campaign Supports J Collins’ Courage
Over the last few weeks we’ve seen the convergence of politics and sponsorship right across the landscape: from gun legislation, through human rights, to sexuality. First the National Rifle Association sponsored a Sprint Cup race and plastered its logo across the centre of the track and throughout the venue while the US Congress battled… Continue reading JetBlue’s Social Campaign Supports J Collins’ Courage
