Late March saw INTERSPORT, the official distributor of the Fédération Française de Football / French Football Federation (FFR) since 2017, roll out a multi-channel, storytelling ‘One Jersey, One Blue Family’ campaign promoting Nike’s new French kit for UEFA EURO 2024 which seeks to drive in-store and online purchasing. Objective The campaign, which sees the sportswear… Continue reading FFF Distributor INTERSPORT Launches ‘One Jersey, One Blue Family’ Kit Campaign Ahead of UEFA Euro 2024
Tag: La Fourmi
BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign
The official broadcaster of the 2022 FIFA Men’s World Cup in France, beIN SPORTS, promoted its rights, coverage and its position as the only TV channel in France to broadcast all 64 matches of the tournament through a call centre focused campaign called ‘Experience 100% World Cup’. The campaign’s aim was to drive awareness… Continue reading BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign
INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Ahead of the 2022 FIFA Men’s World Cup, INTERSPORT leveraged its official merchandising distribution deal with the French Football Federation / Fédération Française de Football (FFF) by rolling out a fresh phase of its #FamilleBleue marketing movement aimed at uniting French supporters and encouraging them to buy the new French team jersey. The campaign,… Continue reading INTERSPORT Leverages FFF Tie-Up Via #FamilleBleue ‘Passion Size’ National Team Shirt Campaign
Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Ahead of the 2022 FIFA Men’s World Cup, sportswear brand Puma rolled out a global football platform called ‘Find Your Fearless’ which showcased the invincible spirit of the brand, its family, teams and player ambassadors and promoted a set of key World Cup related products. Created in harness with Paris-based agency La Fourmi and… Continue reading Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
The Fédération Française de Football (FFF) rolled out a July campaign across France aimed to boosting awareness of UEFA Euro 2022 and unifying the nation in support for the Équipe de France Féminine de Football. The integrated support-building initiative sees FFF invite all of France to get behind Les Blues and positions the team… Continue reading FFF Encourages Support For Women’s Team At Euro 2022 Via ‘Together We Are Not Afraid Of Anything’
Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
In 2022, PUMA relaunched its iconic 1980s and 90s ‘Slipstream’ basketball sneaker range through a June campaign called ‘Welcome Unbored’ spearhead by a ‘Slipstream Shuttle’ spot starring a strong team of PUMA ambassadors led by Neymar Jr and which also included Kingsley Coleman, Lamelo Ball and Romeo Beckham. The work, which features a group… Continue reading Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
To build excitement around and support for the French women’s team at UEFA Euro 2022, Fédération Française de Football / French Football Federation (FFF) sponsor Crédit Agricole rolled out a 360° campaign that wants to bring all of France together in support of Les Bleues. The French banking giant, which has been a partner… Continue reading FFF Sponsor Crédit Agricole ‘Together We Make Them Stronger’ Backs Women’s Team At UEFA Euro 2022
Puma Expands & Evolves ‘Faster Football’ Platform Via Brand & Product Campaign Strands
Through the summer and autumn of 2021 German sportswear brand Puma rolled out a sports-specific, integrated brand identity and brand platform campaign called ‘Faster Football’ which recently won the ‘Grand Prix Strategies du Sport 2021’ award in France. The world’s self-declared third biggest football sportswear supplier sought to unite it’s football product ranges, marketing,… Continue reading Puma Expands & Evolves ‘Faster Football’ Platform Via Brand & Product Campaign Strands
Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’. The campaign, created in harness with agency La Fourmi, seeks to both boost support for blind football in general and the French team in particular whilst simultaneously driving… Continue reading Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart
At the start of September, the Fédération Française de Football (FFF) relaunched its ‘Retour Au Foot / Back to Football’ campaign to inspire and support amateur football in France at the start of the new autumn season As the grassroots game restarts across the country after the summer break, the FFF campaign sets out… Continue reading FFF Relaunches #RetourAuFoot / #BackToFootball Campaign For Amateur Season Restart
Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
Following a five year wait, as French judokas (like all other Olympians) finally headed for the tatami mats in Tokyo for the 2020 Olympic Games team sponsor Crédit Agricole rolled out a #SupportersDeNosBleus / #SupportOurBlues campaign to generate support from supporters back in France and to inspire the team in Japan. The campaign, like… Continue reading Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues
LFP & Partners Welcome Fans Back Via ‘Avec Vous, Ça Change Tout / With You, That Changes Everything’
The Ligue de Football Professionnel (LFP), the governing body that runs the major professional football leagues in France including Ligue 1 Uber Eats and Ligue 2 BKT celebrated the return of French football and French football fans to stadiums with an August 2021 campaign called ‘Avec Vous, Ça Change Tout / With You, That Changes… Continue reading LFP & Partners Welcome Fans Back Via ‘Avec Vous, Ça Change Tout / With You, That Changes Everything’
