Ahead of the 2022 FIFA Men’s World Cup, sportswear brand Puma rolled out a global football platform called ‘Find Your Fearless’ which showcased the invincible spirit of the brand, its family, teams and player ambassadors and promoted a set of key World Cup related products. Created in harness with Paris-based agency La Fourmi and… Continue reading Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Tag: New Generation
ATP Welcomes New Season With Global, Integrated, Youth-Focused ‘Greatness Within’ Campaign
The first week of January sees the Association Of Tennis Professionals (ATP) begin its new season with the Qatar Open and with the launch of a new global campaign called ‘Greatness Within’. The initiative, which showcases some of its world-class players and top tournaments, primarily targets younger audiences and leverages the ATP World Tour’s… Continue reading ATP Welcomes New Season With Global, Integrated, Youth-Focused ‘Greatness Within’ Campaign
