Ahead of the 2022 FIFA Men’s World Cup, sportswear brand Puma rolled out a global football platform called ‘Find Your Fearless’ which showcased the invincible spirit of the brand, its family, teams and player ambassadors and promoted a set of key World Cup related products. Created in harness with Paris-based agency La Fourmi and… Continue reading Puma Leverages 2022 FIFA Men’s World Cup To Target NextGen Via ‘Find Your Fearless’ Brand Platform
Tag: Memphis Depay
Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
In 2022, PUMA relaunched its iconic 1980s and 90s ‘Slipstream’ basketball sneaker range through a June campaign called ‘Welcome Unbored’ spearhead by a ‘Slipstream Shuttle’ spot starring a strong team of PUMA ambassadors led by Neymar Jr and which also included Kingsley Coleman, Lamelo Ball and Romeo Beckham. The work, which features a group… Continue reading Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
Under Armour’s Powerful Michael Phelps Olympics Training Film Expands Ongoing ‘Rule Yourself’ Campaign
On 8 March at the company’s headquarters in Baltimore Under Armour first debuted the newest short film from its ongoing ‘Rule Yourself’ campaign in the form of video focusing on World and Olympic champion swimmer Michael Phelps and his all-consuming training programme. Built around the core concept of ‘J.O.M.O.’ (Joy Of Missing Out), the… Continue reading Under Armour’s Powerful Michael Phelps Olympics Training Film Expands Ongoing ‘Rule Yourself’ Campaign
Under Armour Giant-Slaying Football Campaign Led By Goal Laces & Memphis
Under Armour is tackling the world’s top sport with its first global football campaign – Slay Your Next Giant – featuring a team of young player ambassadors led by new Manchester United attacker Memphis Depay and creative built around laces carrying personal goals reflecting the brand’s current bid idea that an athlete’s journey is as… Continue reading Under Armour Giant-Slaying Football Campaign Led By Goal Laces & Memphis
