Inspiring Sports Marketing
May 12, 2022
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes >>
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Sep 28, 2021
Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
September saw Sam’s Club, the US membership-only retail warehouse chain owned and operated by Walmart, launch a programme leveraging the NCAA’s new NIL (Names, Images, Likeness) rules for college >>
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Sep 24, 2021
American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
US clothing retailer, accessories and lifestyle brand American Eagle reacted quickly to the National Collegiate Athletic Association relaxing its student athlete sponsorship rules by launching a programme called #AEAthleticDept to >>
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Aug 20, 2021
Team GB Sportswear Partner Adidas Rolls Out In-Games ‘Tokyo Ready’ Film Series
Leveraging its partnership with Team GB (the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association) as the UK Olympic team’s official apparel supplier for >>
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Apr 29, 2021
Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign
Leveraging the ‘100 sleeps until the start of the Tokyo 2020 Olympic Games’ milestone, Team GB and ParalympicsGB partner Dreams launched new campaign to highlight the power of sleep >>
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Jul 26, 2019
Yopro Marks Australian Olympic Tie-Up With Mitch Morgan Spot In ‘Journey To Tokyo 2020’ Series
Australian yoghurt company YoPRO celebrated in July deal to become an official partner of the Australian Olympic Team by launching a new episode in its ongoing ‘Journey To Tokyo >>
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