Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Tag: Badminton
OPPO Promotes Reno7 Series 5G By Exploring Different Sides Of Malaysian Badminton Star Lee Aii Jia
Chinese telco and consumer electronics giant OPPO (Guangdong Oppo Mobile Telecommunications Corp) rolled out a brand and product campaign in Malaysia promoting its Reno7 Series 5G called ‘The Portrait Expert’ which was fronted by athlete ambassador and badminton super star Lee Zii Jia. The campaign, conceived and created by agency Ensemble Worldwide Malaysia, features… Continue reading OPPO Promotes Reno7 Series 5G By Exploring Different Sides Of Malaysian Badminton Star Lee Aii Jia
Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks
On 17 June Team Ireland official sponsor FBD Insurance teamed up with creative agency The Public House and media agency PHD to launch ‘Sound Support’ for Irish Olympians: a marketing initiative which creates custom set lists of support for Team Ireland athletes that they can take with them to Tokyo 2020. Due to the… Continue reading Team Ireland Partner FBD Insurance Creates ‘Sound Support’ Irish Olympians Custom Music Tracks
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
Gatorade Celebrates PV Sindhu’s World Championship Win With #SweatForGold Camapign
A new, integrated digital campaign from Gatorade India celebrates badminton star and Gatorade athlete endorser Pusarla Venkata Sindhu’s victory at the 2019 World Championships with a focus on ‘sweating gold’. The hero film, conceptualised by Wunderman Thompson and released in August, commemorates the win when Sindhu bagged gold at the BWF championship by beating… Continue reading Gatorade Celebrates PV Sindhu’s World Championship Win With #SweatForGold Camapign
