Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Tag: Javelin
Aussie Olympian Kelsey Lee-Barber ‘Feeds Her Greatness’ In New Australian Beef Campaign
A month ahead of Tokyo 2020, Australian Beef teamed up with athlete ambassador Kelsey lee-Barber to activate its dual sponsorship of the Australian Olympic and Paralympic teams through a campaign called ‘Feed Her Greatness’. The campaign, developed in harness with agency The Monkeys (part of Accenture Interactive), is spearheaded by a hero spot helmed… Continue reading Aussie Olympian Kelsey Lee-Barber ‘Feeds Her Greatness’ In New Australian Beef Campaign
