Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Tag: Team India
Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an integrated campaign showcasing just how many times India’s cricketers have achieved the impossible. Conceptualised by agency Fundamental, the campaign is spearheaded by a film featuring flashbacks to many of… Continue reading Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays tribute to those who have paved way for the current generation of female cricket heroes who are attempting to win the tournament for the first time.… Continue reading Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
