Indian multinational food giant Britannia leveraged its Indian Olympic Association (IOA) partnership in mid-March through a multichannel campaign encouraging the country’s hunger for sports other than cricket called #HungryForGold. Objective Britannia teamed up with agency Talented and JSW Sport to project a new sporting image for India: one that is inclusive and champions multiple sports.… Continue reading Britannia Leverage ‘Team India’ Partnership For Paris 2024 Via Integrated #HungryForGold Activation
Tag: Multi-Language
NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Whilst the league usually spends December marketing its Christmas Day line-up of blockbuster match-ups, late 2020 saw the NBA focus on promoting its late-starting season with a campaign called ‘Only Here’. The work is inspired by and features real fans sharing what it is that unique and exciting about the NBA this season and creative includes game highlights, thrilling… Continue reading NBA Launches Integrated ‘Only Here’ Campaign To Promote Late-Starting 2020/21 Season
Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
April saw Spanish LaLiga behemoth Real Madrid launch a Virtual Reality app – which the club claim is the first for a sports team. Titled ‘Real Madrid Virtual World’, it is a multi-device application developed with technology of Astosch in collaboration with Microsoft. The objective is to provide an immersive, fresh way for… Continue reading Real Madrid Claims SportING First With The Launch Of ‘The Dream’ 360º VR App Experience
Man Utd Stars In Skills Viral Spot To Amplify Expanded Swissquote Sponsorship
Several Manchester United stars go head-to-head in an online video challenge to promote the club’s latest global partnership with Swissquote To webfilms revolve around a special, brand-backed challenge event that sees United players Daley Blind, Michael Carrick, Matteo Darmian, Morgan Schneiderlin and Chris Smalling compete against one another at the club’s AON training complex… Continue reading Man Utd Stars In Skills Viral Spot To Amplify Expanded Swissquote Sponsorship
