Tag: La Liga

Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’

After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike.   The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’

Everton FC Team Up With Metaverse Digital Fashion Partner Fancurve For New Season Avatar Virtual Kit

A week ahead of the 6 August start of the new 2022/23 Premier League season, Everton FC unveiled an innovative partnership with a new blockchain-enabled digital sports fashion platform Fancurve which will develop digitally-wearable shirts for the club’s supporters to dress in metaverse.   Announced by both club and sponsor via social media on 1… Continue reading Everton FC Team Up With Metaverse Digital Fashion Partner Fancurve For New Season Avatar Virtual Kit

Real Valladolid Leverages Promotion By Rolling Out ‘Born To Be In First’ Season Ticket Campaign

Leveraging the club’s recent promotion and return to La Liga 1, the elite top-tier football league in Spain, Real Valladolid rolled out a 2022/23 season ticket campaign titled ‘Born To Be In First’.   Created in harness with agency DAVID Madrid, the digital-first season ticket campaign – Nacidos Para Estar En Primera / Born To… Continue reading Real Valladolid Leverages Promotion By Rolling Out ‘Born To Be In First’ Season Ticket Campaign

Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign

Leading Spanish soccer side Atlético de Madrid paid tribute to all dad’s and father figures through a tender Father’s Day campaign called ‘Match By Match’.   Atlético’s Father’s Day initiative is pays tribute to all fathers and also those who aren’t technically dads but still support kids. The spot outlines how being a father means… Continue reading Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign

eLaLiga Santander Launches ‘Monsters’ Spot To Promote International ‘Challenge’ & ‘Beat The Best’ Tournaments

The last week of November saw eLaLiga Santander roll out a campaign promoting the new season of its international competitions – eLaLiga Challenge and eLaLiga Beat the Best.   Titled simply ‘Monsters’, the campaign was spearheaded by a hero spot which was posted across the rights holder’s digital and social channels on 30 November. Created… Continue reading eLaLiga Santander Launches ‘Monsters’ Spot To Promote International ‘Challenge’ & ‘Beat The Best’ Tournaments

Real Sociedad De Fútbol Welcomes Back Fans With Emotional ‘Entradas / Tickets’ Campaign

Launched on 25 August, La Liga club Real Sociedad de Fútbol welcomed back its fans to the stadium after months of playing behind-closed-doors with an emotional campaign called ‘Entradas / Tickets’.   The digital initiative, created in harness with advertising agency Dimensión, seeks to connect emotionally and blends nostalgia and contemporary action to explore the feeling… Continue reading Real Sociedad De Fútbol Welcomes Back Fans With Emotional ‘Entradas / Tickets’ Campaign

Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5

The last week of February saw automotive brand Hyundai leverage two of its flagship European football partnerships with Atlético de Madrid and Chelsea FC to promote its new IONIQ 5 electric vehicle through a campaign called ‘Electric Football Training’.   The social media led sponsorship activations, which support an above-the-line marketing campaign, revolves around a pair of… Continue reading Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5

La Liga’s Cádiz CF Launch An Emotional Tribute Video Spot To Former Player Adolfo Bolea

La Liga club Cádiz CF paid an emotional social video tribute to former star Adolfo Bolea who played for the team during the 1950s and 60s.   Shot during the pandemic lockdown, the ‘Always In Our Memory’ spot blends footage and clippings from his time as a player with more recent film of his role… Continue reading La Liga’s Cádiz CF Launch An Emotional Tribute Video Spot To Former Player Adolfo Bolea

LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World

To promote the first ElClásico of the 2020/21 season as a global entertainment phenomena, LaLiga rolled out the red carpet: in fact, it rolled out seven huge red carpets in iconic venues around the world.   Ahead of the much anticipated FC Barcelona and Real Madrid match on Saturday, 24 October, scarlet rugs were laid… Continue reading LaLiga Celebrated The Season’s First ElClásico By Rolling Out The Red Carpet Around The World

Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign

Late September saw Atlético de Madrid roll out a musically-led campaign called ‘Partido a Partido / Match By Match’ which sets out to support those who have a different and more communal way of seeing life through the coronavirus pandemic.   The charitable initiative, part of the Atlético de Madrid Foundation’s solidarity project, focuses on… Continue reading Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign

Bookmaker & Real Madrid Sponsor Codere ‘Football Is Uncomplicated’ Leverages La Liga Start

Launched a week ahead of the start of the 2020/21 La Liga season, well known Spanish bookmaker Cordere (which also sponsors Real Madrid) rolled out a new soccer-themed marketing campaign called ‘Football Is Uncomplicated (Descomplicado)’.   The multi-territory marketing push reinforces the betting brand’s new positioning, offering and its app with a focus on ‘ease… Continue reading Bookmaker & Real Madrid Sponsor Codere ‘Football Is Uncomplicated’ Leverages La Liga Start