Spanish multinational electric utility company Iberdrola activated its partnership with the Royal Spanish Football Federation / Real Federación Española de Fútbol (RFEF) to leverage FIFA’s 2023 Women’s World Cup with a campaign championing the Spanish women’s national team called ‘Extended Fields / Campos Aliados’. The Bilbao based company created what it claimed was the largest… Continue reading RFEF Sponsor Iberdrola Leverages Women’s World Cup Via ‘Extended Fields / Campos Aliados’ Campaign
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Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
Late September saw Atlético de Madrid roll out a musically-led campaign called ‘Partido a Partido / Match By Match’ which sets out to support those who have a different and more communal way of seeing life through the coronavirus pandemic. The charitable initiative, part of the Atlético de Madrid Foundation’s solidarity project, focuses on… Continue reading Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign