Argentinian oil and gas company YPF, an official sponsor of the Argentine Football Association / Asociación del Fútbol Argentino (AFA), leveraged the tie-up around the FIFA 2023 Women’s World Cup through a campaign inspiring the next generation called ‘Future Idols’ YPF teamed up with the team and agency BBDO Argentina to launch a pioneering initiative… Continue reading YPF Shatters Female Football Stereotypes Via ‘Future Idols’ Poster Collection
Tag: Utilities
RFEF Sponsor Iberdrola Leverages Women’s World Cup Via ‘Extended Fields / Campos Aliados’ Campaign
Spanish multinational electric utility company Iberdrola activated its partnership with the Royal Spanish Football Federation / Real Federación Española de Fútbol (RFEF) to leverage FIFA’s 2023 Women’s World Cup with a campaign championing the Spanish women’s national team called ‘Extended Fields / Campos Aliados’. The Bilbao based company created what it claimed was the largest… Continue reading RFEF Sponsor Iberdrola Leverages Women’s World Cup Via ‘Extended Fields / Campos Aliados’ Campaign
Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
Ahead of the 2023 Guinness Six Nations, Irish energy giant Energia launched a player- fronted ‘Think Of The Possibilities’ campaign highlighting their partnership with Irish Rugby and championing all of the people who make ‘the game we love possible’. The campaign, developed in collaboration with agency Core, runs under the brand’s umbrella ‘Think Of… Continue reading Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises. Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote
A new video, released on 14 October and amplified across its digital and social channels, features a series of Vox Pops with a wide range of people who cannot vote in the 2020 election urging Americans who can vote to use their voice and be heard. While forecasts suggest as many as 150m will vote in… Continue reading Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote
Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
Mid July saw Shell launch a new initiative called ‘Race for The Future’ to leverage its partnership with ABB Formula E Championship team Nissan e.dams and showcase future thinkers’ vision for e-mobility. The energy giant linked up with the Nissan e.dams Formula E team for Season 5 of the ABB Formula E Championship in a… Continue reading Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video. Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
PSG FC Launches Fan Avatars Into Immersive Virtual Reality Parc Des Princes ‘FANSPARC’ App
Late September see Paris Saint-Germain FC launch a new official club app, called ‘FANSPARC’, which uses virtual reality technology to offer supporters an immersive experience within its Parc des Princes stadium. Described as a ‘new-generation app’, it aims to enable PSG fans right across the globe to create a personalised avatar (in club colours… Continue reading PSG FC Launches Fan Avatars Into Immersive Virtual Reality Parc Des Princes ‘FANSPARC’ App
How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
Whichever term you use – Oceania, Australasia or Antipodean – one thing that’s certain about this year’s Rugby World Cup Final between Australia and New Zealand is that most of the supporters are going to have to get up extremely early to watch the big game. So sponsors of the two southern hemisphere rugby… Continue reading How Sponsors Are Helping Antipodean Fans Get Up For The Rugby World Cup Final
E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Mid January saw E.ON kick off its IBU World Cup Biathlon sponsorship work with a German campaign called ‘Faszination Biathlon’ that revolves around dressing one of the star competitors in a stunning ski suit covered with LED lights. Olympic champion Manuela Henkel competed on the biathlon course wearing a full LED suit – which… Continue reading E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
H&M Coachella Activation Led By Collection Launch
To activate its fifth year as a lead sponsor of California music festival Coachella, H&M’s multi-channel campaign offered festivalgoers and fashionistas a comprehensive set of utilities, experiences and parties and once again used its sponsorship as a launch platform for a new collection and a new designer partnership. H&M, one of the six lead… Continue reading H&M Coachella Activation Led By Collection Launch
EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
With the Games just a few days away, EDF becomes another London 2012 sponsor to switch its Olympic activation focus from loyalty to patriotism. The utilities company’s latest Tweet-powered campaign, ‘Energy Of The Nation’, launches on 19 July and aims to measure the mood of the country during the Olympics and Paralympics. Using… Continue reading EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
