A new video, released on 14 October and amplified across its digital and social channels, features a series of Vox Pops with a wide range of people who cannot vote in the 2020 election urging Americans who can vote to use their voice and be heard.
While forecasts suggest as many as 150m will vote in November’s election, that still leaves more than a hundred million who wont’ or can’t.
These range from green card holders, to those who live in US territories, and from under 18s, to people with certain disabilities that legally prohibit them from participating.
The spot sees the sportswear brand ask real people living in the USA who cannot vote in thy voting is so important.
Reebok is a sponsor of @rockthevote, a nonpartisan nonprofit that has been dedicated to building the political power of young people for 30 years, and the spot seeks to drive viewers to find the brand’s voting resources and more information online at reebok.com/vote.
Links:
Reebok
http://reebk.co/sport_the_unexpected
https://www.reebok.co.uk/
https://www.facebook.com/reebok
https://www.instagram.com/reebok/
https://www.youtube.com/user/reebok
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