Castrol, the official engine oil partner of the Premier League, teamed up with former player turned brand ambassador Peter Crouch to celebrate three decades of England’s elite football division with the roll out of an activation titled ’30 years Of Premier League Game Changers’. The 2023 Premier League Season marks 30 years since the… Continue reading Castrol & Peter Crouch Celebrate ‘30 Years Of Premier League Game Changers’
Tag: Vote
ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
On 1 July, a week ahead of the start of the three-game Wallabies E Toro rugby union series against France, Rugby Australia kit partner ASICS launched the new Wallabies jersey for the 2021 season through a campaign called ‘Bound Forever By Gold’. The marketing emphasises that the jersey means so much more than just the… Continue reading ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign
Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote
A new video, released on 14 October and amplified across its digital and social channels, features a series of Vox Pops with a wide range of people who cannot vote in the 2020 election urging Americans who can vote to use their voice and be heard. While forecasts suggest as many as 150m will vote in… Continue reading Reebok Launches ‘For Those Who Can’t, VOTE’ Which Sees Those Who Can’t Urge Americans Who Can To Vote
FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
As the record Bundesliga champions FC Bayern Munich celebrates its 120th anniversary Wir sind die Roten. Wir sind der #FCBayern München.#MiaSanMia#FCBayern120 pic.twitter.com/JjeULqaZka — FC Bayern München (@FCBayern) February 27, 2020 View this post on Instagram On 27th February 1900, a football club was founded in Munich. Today we celebrate 120 years of tradition,… Continue reading FC Bayern & Google 120th Anniversary Fan Vote For ‘Most Emotional Moment’ Activates New Partnership
Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
When the zombie apocalypse comes, it seems what we really need is a customised Hyundai. Hyundai, a long-standing sponsor of AMC hit TV show The Walking Dead, has built a strong activation heritage the stretches far beyond simply supplying vehicles for the show’s shoot. Its latest initiative offers fans the chance to create… Continue reading Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
Skol’s Pre World Cup Rio ‘Love/Care’ CSR Movement
Brazilian beer brand aims to improve Rio de Janeiro’s beaches prior to World Cup 2014. Brazilian light beer Skol 360° has partnered with the NGO Movimento Rio Eu Amo Eu Cuido (translated as the ‘I love, I care Rio Movement’) to help improve the famous beaches of Rio de Janeiro. The brand is… Continue reading Skol’s Pre World Cup Rio ‘Love/Care’ CSR Movement
