The start of June saw ASICS launch a UK poetry-led ‘Nothing Feels Better: Make The World Move’ campaign encouraging the country to get moving to improve their mental and physical health whilst raising money for charity Mind. The integrated creative, spanning social, paid and earned media, seeks to show how movement has a positive… Continue reading Cox’s ‘A Poem To Move The World’ Fronts ASICS Euro ‘Nothing Feels Better’ Mind & Body Campaign
Tag: ASICS
ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Spring 2023 saw ASICS hijack familiar beauty brand codes and clichés in a UK campaign built around the message that it is exercise that transforms, lifts and revitalises body and mind. Working with agency AGIT8, the ad approach is to imitate familiar beauty industry advertising stereotypes and tropes to provoke thinking around the brand… Continue reading ASICS UK OOH ‘Beautiful Minds’ Campaign Hijacks Beauty Codes & Clichés
Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection
Asics’ multi-channel ‘She Breathes’ global campaign for its women’s Nagino Collection is deeply rooted in breath and highlights the importance of women taking control of their mental wellness. The campaign sees the sportswear company set out to acknowledge the importance of women taking control over their mental health through exercise. The work is… Continue reading Asics ‘She Breathes’ Illustrates Stress-Reducing Power Of Exercise Campaign To Promote Women’s Nagino Collection
ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative
ASICS asked whether exercise might be a simple solution to improve mental performance through an experimental global campaign linked to a documentary launched in mid-January and titled ‘Mind Games – The Experiment’. The initiative set out to demonstrate the sportswear company’s umbrella ‘Sound Mind, Sound Body’ brand purpose whilst simultaneously motivating more people to… Continue reading ASICS Enlists Inactive Mind Gamers In Global ‘Mind Games – The Experiment’ Initiative
ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers. The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
On 14 September, Cricket Australia and sportswear supplier ASICS unveiled the Australian Men’s Cricket Team’s kit for the upcoming ICC Men’s T20 World Cup – the first design to acknowledge Australia and Australian Cricket’s deep connection to First Nations people and cultures. Featuring the iconic Walkabout Wickets artwork and paying tribute to past, present… Continue reading Cricket Australia & Kit Partner ASICS Unveil ‘First Nations’ Strip For ICC Men’s T20 World Cup
ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
An international athlete/brand values-based campaign from sportswear brand ASICS running in print across EMEA under the title ‘Pledge To Athletes’ leveraged spiking tennis fever around The Championships, Wimbledon through a simple, yet powerful copy-led spot which reinforced the brand’s core values. Created in harness with agency Neil A Dawson & Company and rolling out… Continue reading ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
Southeast Asian Athlete Ambassadors Front ASICS ‘Let Sport & Movement Uplift You’ Commercial Series
Rolling out through July 2022, ASICS Asia launched a series of 60-second and 30-second brand films running under the title ‘Let Sport & Movement Uplift You’ fronted by five South East Asian sporting a celebrity ambassadors showcasing the sportswear company’s current ‘Live Uplifted’ brand platform and its founding ‘Sound Mind, Sound Body’ ethos. Led… Continue reading Southeast Asian Athlete Ambassadors Front ASICS ‘Let Sport & Movement Uplift You’ Commercial Series
ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated campaign called ‘United by Gold, Forever Uplifted’. Rugby Australia’s 2022 jerseys seek to reflect and share ‘the uplifting power of sport’ and to represent more… Continue reading ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
Keith Schleiger, the frontman of Aussie TV show The Block and new sportswear brand endorser, heads a country-specific strand of ASICS global ‘Live Uplifted’ campaign which encourages Aussies to get moving The campaign, created with agency Lampoon Group, sees the nation’s favourite reality renovation show foreman (widely known as ‘The Blockinator’) seek to encourage… Continue reading ASICS Australian ‘Live Uplifted’ Campaign Fronted By The Block TV Star Keith Schleiger
STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
On 28 April 2022, running app STEPN (a move-to-earn Web3 lifestyle product) paired up with sportswear brand ASICS to release a limited edition ‘STEPN x ASICS NFT Sneaker’: a mystery box collection hosted and minted on the BNB Chain and launched exclusively on the Binance NFT Marketplace. $100,000 from the sale proceeds of the NFT Sneakers were donated… Continue reading STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
