Rolling out through July 2022, ASICS Asia launched a series of 60-second and 30-second brand films running under the title ‘Let Sport & Movement Uplift You’ fronted by five South East Asian sporting a celebrity ambassadors showcasing the sportswear company’s current ‘Live Uplifted’ brand platform and its founding ‘Sound Mind, Sound Body’ ethos. Led… Continue reading Southeast Asian Athlete Ambassadors Front ASICS ‘Let Sport & Movement Uplift You’ Commercial Series
Tag: Digital Film Series
Gymshark Launches US Black History Month ‘To The Heroes’ Video-Led Campaign
The start of February saw sportswear brand Gymshark launch a US campaign called ‘To The Heroes’ which celebrates local community leaders and supports Black History Month. The digital-first ‘To The Heroes’ marketing push is built around a trio of online films telling the personal stories of three individuals who have used sport and education… Continue reading Gymshark Launches US Black History Month ‘To The Heroes’ Video-Led Campaign
Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values
Rugby Australia is rolling out a new nationwide brand campaign, called ‘Part Of More’, that aims to usher in a new era for rugby union in the country by making the sport more accessible, inclusive and relevant to all Australians. This fresh community focused brand initiative, developed in harness with Sydney based creative agency… Continue reading Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values
Castrol’s WC #Footkhana Is The Most Shared Viral Ever
What happens when samba-skilled soccer superstar Neymar challenges tyre-shredding driving ace Ken Block? Castrol Footkhana – that’s what! Late April saw Castrol move up a gear, literally, in its Brazil 2014 activation Castrol, an Official Sponsor of the 2014 FIFA World Cup, brought together the football striker and the Gymkhana rally racing… Continue reading Castrol’s WC #Footkhana Is The Most Shared Viral Ever
