The start of February saw sportswear brand Gymshark launch a US campaign called ‘To The Heroes’ which celebrates local community leaders and supports Black History Month. The digital-first ‘To The Heroes’ marketing push is built around a trio of online films telling the personal stories of three individuals who have used sport and education… Continue reading Gymshark Launches US Black History Month ‘To The Heroes’ Video-Led Campaign
Tag: Black History Month
England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron
Late September saw England Rugby and Saracens star Maro Itoje unveiled as the face of the M&S Collection and Autograph menswear ranges for AW21 via a parallel launch event and marketing campaign. The stalwart UK clothing and food retailer said that it wanted to work with Itoje as he presents a “the perfect style… Continue reading England & Saracens’ Itoje Fronts M&S AW21 & Black History Month Black Curriculum Partner Patron
IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
Leveraging its status as an International Partner of the International Paralympic Committee (IPC), Citi has leveraged members of its Paralympic athlete ambassador stable for a Black History Month campaign focused on US and UK BMAE Paralympians and their own equality-focused cause projects. The campaign revolves around a series of social spots hosted on Citi’s… Continue reading IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
Roots of Fight Launches Sports Star Fuelled ‘Greatness Gives Back’ Black History Month Campaign
Throughout Black History Month, the media and lifestyle brand Roots of Fight (ROF) ran a digital campaign called ‘Greatness Gives Back,’ which shines a light on the heroes who fought and are fighting for racial justice and equality and features a strong team of black sporting legends including athlete Jesse Owens, cyclist Marshall Major Taylor,… Continue reading Roots of Fight Launches Sports Star Fuelled ‘Greatness Gives Back’ Black History Month Campaign
New Balance Unveils 2021 Black History Month ‘My Story Matters’ Signature Program, Collection & Campaign
Launched in February and fronted by tennis phenomenon Coco Gauff and actor musician Jaden Smith, New Balance’s ‘My Story Matter’s campaign promotes its Black History Month signature collection and seeks to elevate black experiences. Conceived, designed and executed by a team of black associates at the Boston based sportswear brand, the collection itself features… Continue reading New Balance Unveils 2021 Black History Month ‘My Story Matters’ Signature Program, Collection & Campaign
New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’. The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
